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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

StrawberryFrog promoted Nick Sonderup to Co-Chief Creative Officer

StrawberryFrog, Ad Age’s 2024 Purpose-Led Agency of the Year, promoted Nick Sonderup to Co-Chief Creative Officer alongside Tyler DeAngelo. “Nick’s been bringing the heat creatively so we’re promoting him to […]

August 8, 2024August 8, 2024 Cristina Blanaru Creativity, HR & Jobs, People

Bader Rutter names David Jordan as CEO

Bader Rutter announced David Jordan as its new chief executive officer. Jordan becomes the fourth CEO in the employee-owned agency’s 50-year history succeeding Jeff Young, who will remain chairman of […]

August 8, 2024August 8, 2024 Cristina Blanaru All News, Creativity, HR & Jobs, Marketing

On International Beer Day, Heineken focuses on good times

In 2024, Heineken created an emotive ad for International Beer Day, with an unexpected message: One can forget about beer and focus on having a good time together. “Want to […]

August 2, 2024August 2, 2024 Newsroom Ads, All News

Andrei Dragu, appointed Event Director for IAB MIXX Awards Europe

IAB Europe appointed Andrei Dragu as Event Director for MIXX Awards. Andrei has 18 years of experience in Romania’s digital creative industries and has successfully organized MIXX Awards Romania, along […]

August 2, 2024August 2, 2024 Newsroom All News

Harley-Davidson to Europe: “Answer the call”

Accenture Song orchestrated “Answer the Call” for Harley-Davidson, campaign that saw its debut on July 29 and runs in 17 European markets (UK, Eire, Germany, France, Italy, Spain, Portugal, Austria, […]

August 2, 2024August 2, 2024 Newsroom Ads, All News, Creativity

eToro runs the 1st AI-generated ad campaign powered by Lightricks

Trading and investing platform eToro has launched its first-ever advertising campaign produced almost entirely with AI. The campaign is currently live and will continue airing throughout all 16 days of […]

August 2, 2024August 2, 2024 Maggie Hanson Ads, All News, Creativity, Digital & Media

Ströer Co-CEO Christian Schmalzl – keynote speaker for WOO Europe Forum in Milan

August 2, 2024August 2, 2024 Newsroom All News, Business, Events, OOH / DOOH

The Deadly Games: People in Need & VCCP Prague share the human conflicts taking place during Olympics

Czech NGO People in Need is launching a new campaign in partnership with VCCP Prague titled ‘The Deadly Games’, which highlights the atrocities taking place in countries where they operate […]

August 2, 2024August 2, 2024 Maggie Hanson Ads, All News, Creativity

Razvan Matasel takes over as Chief Strategy Officer @Publicis Romania

Răzvan Matasel took over as Chief Strategy Officer at Publicis Romania, a press release issued by the advertising group informs.

August 2, 2024August 2, 2024 Newsroom All News, Business, Creativity, HR & Jobs, Marketing, People

EU got itself an AI Act; US – only a set of safeguards

European Artificial Intelligence Act (AI Act) entered into force on August 1st. The declared purpose: ensure AI developed and used in the EU is trustworthy, with safeguards to protect people’s […]

August 2, 2024August 2, 2024 Cristina Blanaru All News, Business, Digital & Media, e-Commerce, Finances, HR & Jobs, Innovation, ITC, Tech

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