Initiative’s Media Fact Book 2023: Romanian media market to reach EUR683M by end of the year
Maintaining an upward trend, but with a slower growth rate, the Romanian media market aligned with macro economic changes and reached an estimated net value of EUR 657 million by […]
Romanian email marketing market: Mediapost Hit Mail group bought 75% of White Image
White Image, the largest company in the email marketing sector in Romania, has been taken over 75% by Mediapost Hit Mail, the largest direct marketing group in Romania and Bulgaria, […]
Delsey Paris appoints Fred & Farid Paris for the launch of its new global communication campaign
Delsey Paris, the European leader in premium luggage and the world’s second largest, announces its partnership with creative agency Fred & Farid Paris for the launch of its new global […]
Trends to help small businesses grow faster
It can often be challenging to know how to ensure your business grows as fast as possible. But the truth is that it is always possible to do, and often […]
COPERA branding program is about the business owner’s courage to be creative and shout out what he thinks, feels, wants
COPERA Branding is a start-up dedicated and specially designed for the entrepreneurial environment in Romania. The COPERA program is founded by Dana Nae Popa, a 17-year-old entrepreneur with 20 years […]
24pay and Cognition introduce the new brand ambassador for the 24pay app: Sir Pay-a-Lot, the knight of secure and fast payments, is now the ally of Romanians’ finances
The collaboration between 24pay and Cognition begun this spring, with winning the pitch for the strategy, concept, and implementation of the 2023 image campaign, as well as for the tactical […]
Romania: Ioana Mucenic launched Maker Studio, an agency targeting Gen Z
Ioana Mucenic launches Maker Studio, the first agency in Romania that directly involves the young consumer in the whole creative process and decentralizes the classic agency structure. Maker Studio has […]
ARTmania Festival announces a partnership with the Astra Museum in Sibiu
The Astra Museum, famous for the open-air Museum in Dumbrava Sibiului, is a top destination for those passionate about traditional Romanian history and culture. During the Artmania festival, the Astra […]
NYF and StrawberryFrog Release “Purpose Haze” Episode 2 Featuring Vino Vijay
New York Festivals® Advertising Awards and StrawberryFrog CEO Scott Goodson released episode 2 of “Purpose Haze,” a content series dedicated to cutting through the fog of purpose advertising. Within “Purpose […]
Magmatik, a rebranding by Rusu+Borțun Brand Growers
The consulting, design and brand rhetoric agency Rusu+Borțun Brand Growers carried out the rebranding of the My House store, which will now be known as Magmatik. Relaunched in March and […]