Tag: ads
GfK reads emotions generated by commercials with EMO Scan
GfK announced it integrated EMO Scan, a new instrument to measure emotions, in its ad testing system. Available in Romania starting March 2013, EMO Scan analyzes, in real time and […]
AdVenture signs the new Lactag communication campaign
AdVenture signs the new Lactag integrated communication campaign, targeting an urban public that, although it adapted to standards, prefers tastes that aren’t that refined industrially. The integrated communication started in […]
G2 Romania signs the ATL campaign for eMag
G2 Romania made an ATL campaign for eMag’s platform “Online will always be simpler”, launched in 2012, the ad agency informs. The collaboration between the 2 companies is starting with […]
Lowe&Partners gathers points for Bancpost in a 360 degrees creative campaign
Lowe&Partners signs “Points Anywhere” campaign for Bancpost, a complex platform that include TV executions, print, outdoor, internal communication materials in Bancpost branches, SMS Marketing and a strong online component. For […]
“Live the Story” with BBC World News
BBC World News and BBC.com launched a new brand positioning, “Live the Story”, supported by a global marketing campaign kicking off on March 14, MandMGlobal writes. Campaign will include TV, […]
Metropolitan Life – promoted in Romania with “we are here’ campaign
Mid-February, Metropolitan Life launched its new brand promotion campaign, under the tag-line “We are here”. To make the message alive, Metropolitan Life image is presented in different places from day to […]
Life Before Your Eyes
Agency: Arcana Academy, Los Angeles Executive Creative Director: Shane Hutton Executive Creative Director: Lee Walters Art Director: Lee Walters Art Director: Alex Esseveld Copywriter: Shane Hutton Copywriter: Agustin Sanchez Executive […]
Cassies – the clients care
Client: The Cassies Agency: john st. Creative Directors: Angus Tucker, Stephen Jurisic Copy Writer: Dhaval Bhatt Art Director: David Glen, Tony Ponzo Agency Producer: Lorrie Zwer, Alisa Pellizzari Account […]
Leviathan helps define the future with visual experiences across all media
Leviathan is updating its promotional materials and showcases highlights of its works in a new montage. Leviathan is resposible for large-scale visual experiences across all media, among which projects for […]
“Tutorial”on how to hang a Jetta, from Red Urban and Volkswagen Canada
Red Urban and Volkswagen Canada made a commercial promoting the affordability of Jetta model. The spot was developed by Toronto-based agency Red Urban and directed by Untitled Films’ Jean-Michel Ravon […]