Tag: advertising
RTB House: Clicks that end with a purchase come from Warsaw, Kiev and Budapest
Internet users from Warsaw, Kiev and Budapest generate most of the clicks that end up with a purchase, while the highest click rates come from London and Madrid, according to […]
UPDATED: Lay’s bet on 2 celebrities, Puya and Cabral, in its latest campaign in Romania
(adds info on the campaign from agency’s side) Cabral and Puya are starring in a new Lay’s campaign, “Lay’s comes with a super-pot, money in the bag and in the […]
Ace Saatchi & Saatchi prevent #FlakerDate during Valentine’s Day
In a new campaign released by Ace Saatchi & Saatchi for Head & Shoulders, three guys have their staged blind dates turn into uncomfortable nightmares when dandruff gets in the […]
Gav signs the most recent integrated campaign for Selgros Cash&Carry Romania
Romanian Gav signs the most recent integrated communication campaign for Selgros Cash& Carry Romania, a campaign that started in January, under the tagline “One way to solve it all”. The […]
Ioana Filip from McCann Bucharest, juror at Clio Awards
Ioana Filip, Group Creative Director McCann Bucharest, is one of the jurors in the first jury dominated by women in Clio Awards festival’s history. For the first time, the winners […]
OTC promoted with an innovative campaign by Sanofi Romania
Sanofi Romania promoted Modafen brand with an innovative campaign for pharma industry, under the tagline “Never too sick for a nice surprise” The campaign to promote Modafen, an over the […]
Cabernet on real men’s understanding – a CohnandJansen JWT campaign
CohnandJansen JWT signs the promotional campaign “A wine men can understand” for Cabernet de Samburesti, a Valvis Holding brand. As a rough wine, the brand is a wine dedicated to […]
Saatchi & Saatchi Fallon Tokyo created “Wink & Smile” for Godiva, using facial recognition tech
Before the clicking and tapping of social media messaging, perhaps the oldest and most personal way people communicated was through the expression on one’s face while standing in front of […]
Mila Kunis to make history with Jim Beam
Jim Beam starts selected Mila Kunis to be the face of the brand in company’s first global campaign. Mila Kunis joins Jim Beam family as a global partner and spokesperson […]
Analysis: Volksbank, Romanian Commercial Bank and Bancpost – the banks with highest advertising volumes in 2013
Volksbank, Romanian Commercial Bank and Bancpost are the banking institution with the highest volumes invested in advertising in 2013, according to an analysis made by MediaTrust. During 2013, Volksbank ranked […]