Tag: advertising
BBC World News study: Mobile advertising, more effective than desktop ads
BBC World News and BBC.com/news have released recently the results of the world’s first global study into the usage of mobile devices by affluent consumers, a research conducted by Millward Brown. […]
Land Rover MENA to receive Advertiser of the Year 2014 award at Dubai Lynx
Dubai Lynx International Festival of Creativity will present the acclaimed Advertiser of the Year award to leading luxury automotive manufacturer Land Rover MENA, in recognition of its advocacy for creative […]
IAA Romania’s Excellence Awards – a personal experience
Last night’s gala (IAA Romania’s Excellence Awards) was beautiful, relaxing, but entertaining at the same time. And the place chosen for the event is the perfect one to award and […]
IAA Global: Dialogue is needed when it comes of Romanian Govern Emergency Ordinance 25/2013
The Global Board of IAA international met up in Romania and had on its agenda of discussions the effects of Romanian Governmental Emergency Ordinance 25/2013 over the Romanian advertising and communication […]
Foodpanda launched an indoor advertising campaign in Bucharest’s Subway
foodpanda, food ordering platform supported by Rocket Internet, the biggest online business incubator in the world, launched an extensive indoor advertising campaign in Bucharest’s subway, aiming to make general public […]
Valentine’s Day and the Romanian advertising
Valentine’s Day is the opportunity that Romanian merchants are speculating to the max and this is visible in their promotional campaigns, according to a mediaTRUST monitoring. Between 1-14 February, there […]
GMP Advertising becomes Jung von Matt’s partner in Romania
Romanian independent advertising agency GMP Advertising announced officially that it entered a partnership with Jung von Matt (JvM), the most awarded European communication network and one of top 3 independent […]
Agencies’ Night in Romania, scheduled for April 3rd
Romania’s Agencies’ Night is scheduled to take place on April 3rd, under the tagline “Craft up your life”. The PR, advertising, full-service, online, interactive or media agencies that want to […]
RTB House: Clicks that end with a purchase come from Warsaw, Kiev and Budapest
Internet users from Warsaw, Kiev and Budapest generate most of the clicks that end up with a purchase, while the highest click rates come from London and Madrid, according to […]
UPDATED: Lay’s bet on 2 celebrities, Puya and Cabral, in its latest campaign in Romania
(adds info on the campaign from agency’s side) Cabral and Puya are starring in a new Lay’s campaign, “Lay’s comes with a super-pot, money in the bag and in the […]