Tag: advertising
IAB Europe launches “Brand Builders”, suite of advertising formats
Interactive Advertising Bureau Europe (IAB Europe) launched Brand Builders, suite of six recommended brand advertising formats which offers a new branding environment to advertisers. In order to understand the current advertising formats landscape […]
Mobile Advertising Congress 2014 – all about mobile and advertising in one event
Expo Media organizes, on March 26th, at JW Marriott Bucharest, a new edition of Mobile Advertising Congress, that will present the latest marketing trends in mobile advertising.The line-up of speakers include […]
Ignacio Oreamuno, ADC Awards: I do not want to be a passenger in my industry!
Ignacio Oreamuno, Executive Director ADC Awards, is the one in charge of the “best festival in Americas”, an event with an extensive history and known as one that sets up […]
Moment Zero and Coca-Cola Zero come with a new ad in Canada
This week, Steven Stamkos made his return as an NHL superstar and also his return as an actor, with his on-screen skills on display in the third Coca-Cola Zero “Moment […]
Romanian Cris-Tim launched a campaign to find super-star kids
Romanian processed meat market’s leader, Cris-Tim, launched a national competition to find out the starts of the new campaign for one of its brands, Salam Sasesc. The competition takes place […]
DraftFCB simplifies its name: drops Draft and remains FCB
Six months after becoming Global CEO of Draftfcb, Carter Murray is changing the agency’s name to FCB (Foote, Cone & Belding). Two distinct brands, Draft and FCB, were merged together […]
Romanian pastel consolidates team and works with new clients
Romanian agency pastel starts 2014’s spring with new people joining its team, in order to help creating and implementing communication campaigns for the 10 new clients that entered agency’s portfolio. […]
Russia, Romania and Czech Republic – highest numbers of clicked ads
Russia, Romania and Czech Republic have the highest number of clicked ads, according to an analysis of the advertising campaigns conducted by RTB House. According to the same analysis, large […]
Anne Marie Obretin – the new Executive Director of Romanian Advertising Agencies Association (UAPR)
Anne Marie Obretin was elected Executive Director of Romanian Advertising Agencies Association (UAPR), following a decision made by UAPR’s board. She will have the mission to develop organization’s strategy and […]
Thomas Kolster: How to make Goodvertising?
How to make Goodvertising Yes, you guessed it right: Goodvertising is a word play on ‘advertising’ and ‘good’. For an ad industry most commonly known as Madmen, quack doctors and […]