Tag: augmented reality
Snap Inc., Alter Agents and Publicis Media – new data on AR in consumer shopping
Snap, Inc., Publicis Media and Alter Agents today released the findings of new research into the influence of augmented reality (AR) on the way people shop and engage with brands. […]
BMW launches Virtual Viewer
BMW launched the car brand’s first augmented reality tool in the UK, the BMW Virtual Viewer. During the pandemic, BMW showrooms across the UK have had to close for the […]
The 14th edition of One Night Gallery becomes itinerant exhibition and takes place also in Timisoara
The latest edition of One Night Gallery presented the works of the artist Alina Bohoru in 13 spaces in Bucharest’s city center, taking the shape of a street exhibition. The […]
Samsung launches the first AR poetry book for kids – „Selfie with the elfins” in Romania
The augmented reality and the new technologies are more and more present in the editorial world,multiplying the ways in which one can read and understand a text, through which one […]
iSense Modern Consumer Trends Tracker: 84 percent of the people in urban in Romania would choose a brand that cheers them up
Among the most important trends that will influence Romanians behavior in 2019 are the responsibility towards the environment, the interest for gamification and the preference for interacting with the brands […]
One Night Gallery Kitră takes place September 26th
One Night Gallery presents this month the urban artist Kitră through a street surrealist exhibition hosted by Globalworth Art & Tech District. The artist’s distinct lines and forms will interact […]
DDB Chicago used AR and innovative packaging to promote McDonald’s sponsorship of FIFA World Cup
DDB Chicago and The Marketing Store worked together to create 12 new packaging designs for McDonald’s fries, each representing a different artist’s passion for the world’s biggest soccer tournament. This came after, […]
2014’s trends in packaging design: from recyclable to comestible, with second life, simplicity and white
Irinel Ionescu, Creative Director AMPRO Design Romania, detailed, for AdHugger, the trends that will be visible in 2014’s packaging design: recyclable or even comestible packaging, second life ones, solving problems shapes, […]
Outbox introduces AR elements in Dr. Oetker’s in-store activations
Outbox, the new digital and one-to-one communication competences entity within Mercury360, launched for Paula, a brand belonging to Dr. Oetker, an augmented reality (AR) app, as part of a national […]
Image PR and Coca-Cola HBC launched the 1st augmented reality app to promote an employer
Image PR and Coca-Cola HBC launched the 1st augmented reality app to promote company’s new Management Trainee program. The app is one of the online components of the campaign “Destination: […]