Tag: brands
Superbrands Romania 2019: 2 Romanian brands took the lead in the top
BDR Associates announced the first results of Superbrands România 2019, after the judging process insured by 27 experts in representative domains and a market research made together with Ipsos. The […]
Ruxandra Serban (ERKA): “We want to develop even more for our retail clients both in Romania and France”
ERKA is an integrated advertising agency, operating in France and Romania, with a passion for Powerful Ideas and an obsession for performance. The agency’s representatives believe in strong ideas brought […]
iSense Modern Consumer Trends Tracker: 84 percent of the people in urban in Romania would choose a brand that cheers them up
Among the most important trends that will influence Romanians behavior in 2019 are the responsibility towards the environment, the interest for gamification and the preference for interacting with the brands […]
Zenith: Brands must rethink targeting to embrace personalisation
Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive consumer engagement and business growth. Targeting by age is […]
Leo Burnett Bucharest is the new brand agency for Ursus brands
Starting October, Leo Burnett Bucharest is the new agency for Ursus premium brands: Premium, Retro, Cooler and Cooler Non Alcoholic. The agency won the account following a pitch in which […]
Zenith: Brands must reorganize to maximize e-commerce growth
Many brands are missing out on driving growth through new commerce platforms as their marketing and sales teams are not structured to leverage these opportunities, this is the key finding […]
Consumer Choice Award: Biz – Romanians’ first choice of business magazines
According to Consumer Choice Award, Biz magazine is Romanians’ favorite brand in the category “Business magazines”, according to a study made by the Polish research company Netsonda. Consumer Choice Award is […]
Golin study: Romanians in small communities shouldn’t be ignored by brands
Romanians in small communities (rural and urban under 50,000 inhabitants) are almost as informed, use the same channels and have similar expectations as consumers in big cities. Nevertheless, they are […]
Golin finds out what really matters to Romanians, as shown by a Bold & iSense Solutions survey
Golin Romania has analyzed how brands are perceived by Romanian consumers and what types of information are relevant to them, in a survey conducted at national level alongside the research […]
OLX Group Romania appointed MSLGroup The Practice to handle communication for 3 of its brands
OLX Group Romania appointed MSLGroup The Practice to handle, starting July, the communication for 3 of its brands, namely OLX (leader on Romanian classified ads market), Autovit.ro (specialized in sales […]