Tag: brands
Tahaab Rais: Today, there’s a need for “scrappy, nimble, street-fighting” kinda creativity
Tahaab Rais, one of the most awarded creative strategists at the recent Dubai Lynx competition that took place in March, this year, will join the Romanian marketing and creativity community […]
Facebook and Amazon lead the pack in the top 10 most mobile-ready brands in the world
According to MDEX (inaugural ranking for mobile ready brands made by Ansible, the mobile marketing and technology agency of IPG Mediabrands, in partnership with YouGov, the global market research firm, and […]
The Partners’ study: Post-Brexit, British brands experience an identity crisis
Global brand consultancy The Partners launched a comprehensive study – “To Be Or Not To Be” – , which reveals what Britishness means for brands post-Brexit. The Partners surveyed 1,000 consumers […]
Mediabrands Publishing evolves into Mediabrands Society
IPG Mediabrands, the global media arm of Interpublic Group, announced the expansion of Mediabrands Society to form the networks’ first global social media and digital content agency. Mediabrands Publishing – launched […]
Creativity, efficiency, beauty or how flowers can bring success in your business
Either they are welcoming you while entering an office building or are smiling to you from an employee or partner’s desk, the flowers have the power to transform the world […]
Over 2,000 brands want to be Superbrands in Romania, at the start of program’s latest edition
Superbrands Romania launched the latest local Program, to evaluate the performance of products and services brands which directly target the final consumer, as well as the performance of corporate brands, […]
Google, Amazon and Samsung top the D100, IPG Mediabrand’s list of most dynamic brands
IPG Mediabrands, the media holding arm of Interpublic Group, in partnership with Jonah Berger, Associate Professor, The Wharton School at The University of Pennsylvania and New York Times best-selling author of Contagious: Why Things […]
Avandor: Brands can now work together for better results in digital
Avandor Consumer Profiling created for the clients of its Data Management platform a new functionality which allows brands and publishers to share selectively the access to their own data from the […]
Publicis Romania wins a regional pitch from Nestle Ukraine
Publicis Romania will develop communication campaigns for 2 brands – Nescafe Gold and Nescafe Barista – after winning a regional pitch organized by Nestle Ukraine. This is the second regional pitch organized […]
Anthony Baker: Digital is just a canvas where you tell a story
Since joining R/GA London in 2011, Anthony Baker, Technology Director, has been promoting modern development practices through fast-paced and highly productive creative prototyping, which are changing the way digital solutions […]