Tag: brands
uperbrands Romania announced the Top 15 leading brands in Romania in 2015
Superbrands Romania has concluded the judging and market research phase, as the first stage of the 2015 edition which is currently being carried out. About 300 brands in 48 product […]
Brandient adjusted the identity of Idea Bank and Idea Leasing for Romanian market
Getin Holding—a leading Polish financial group—has launched its international brands Idea Bank and Idea Leasing in Romania, following the acquisition of a bank and a leasing company. With an outstanding […]
Golin to communicate for Unilever’s Becel, Rama and Delma in Romania
Starting March, Golin handles communication for Unilever SCE’s margarine brands, Becel, Rama and Delma. The agency won a pitch organized in the start of this yer which demanded creating an unitary communication […]
Multisensory Experiences, a new infographic from Starcom Romania
Starcom MediaVest Group Romania launched its 18th infograhic from HumanGraph Experience. Entitled Multisensory Experiences, the infographic as made together with MVcom and reunites the conclusions of a study meant to identify the […]
GfK study: Half of Romanian capital’s inhabitans shop from malls
GfK Romania made a consumption habits study investigating where Romanians are shopping for their clothes. Bucharest is the city with most malls and this kind of commercial center is preferred […]
Research: Romanians – dependent on smartphones, remember the brands promoted on mobile
Around 72% Romanian smartphone users remember the brands they’ve seen promoted in the mobile environment, according to a recent study made by the Romanian research specialist iSense.Solutions. According to “Connecting With […]
Sustainable Brands event reaches for the first time to Buenos Aires, on September 4-5
Sustainable Brands Buenos Aires is part of a global network of conferences, which includes San Diego, London, Rio de Janeiro and Istanbul. The Argentinian edition is organized by URBAN Communication Group, […]
New communication channel to target over 12M fans of Romanian artists
ThinkDigital launched, in collaboration with Hit Yourself Consulting, the platform Celebrity Audiences through which, for the start, 35 bands and Romanian artists can be involved in digital communication campaigns. The artists […]
Effie Romania launched Effectiveness Index Romania
Effie Romania launched, starting with 2014 edition, Effie Effectiveness Index Romania, a top that reunites info on winners and finalists as part of a local index. The scoring system used […]
Dacia, Ford and Renault – most visible auto brands in Romanian advertising
Dacia, Ford and Renault are the auto brands most visible in Romanian advertising during the first half of the current year, according to an analysis made by mediaTrust. Dacia is the leader […]