Tag: brands
Champions of Romanian social media – a top by Romanian Biz magazine
Vodafone, Samsung and Avon occupy the podium of this year’s edition of Top Social Brands, a top made by Romanian Biz magazine which reflects the degree of involvement and visibility of the […]
MediaIQ analysis: Google, Apple and Samsung – among most visible tech brands in Romanian online in Q1
Google, Apple and Samsung are among the most visible tech brands in Romanian online mass-media in Q1, according to an analysis covering Q1 made by MediaIQ, Romanian media intelligence service. Together, […]
Romanian Starcom and iLeo on “Following Facebook Brands: Love or Interest?”
Starcom MediaVest and iLeo launched the 13th infographic from the series HumanGraphExperience, summarizing the result of “Following Facebook Brands: Love or Interest?” study. The infographic shows that almost half of contest afficionados that […]
Romanian Top Kids Brands: Kids prefer Coca-Cola, parents want to feed them dairies
Romanian children prefer Coca-Cola, while their parents want to feed them Napolact (dairies), according to Top Kids Brands, a study made by Open-I Research at Itsy Bitsy Radio’s initiative. The study […]
Heidi, Santal and Zewa lead in a top of FMCG brands made by GfK Romania
Heidi (chocolate products) ranks 1st in a top of FMCG brands that gather most trust from Romanians, according to GfK National Brands & Private Labels Drivers. Second place goes to […]
Loyalty and CRM Forum: How should brands manage their customer relationship?
The idea of focusing brands attention on customers and not on profit, was conveyed at the Romanian Retail Convention earlier this month, but at Loyalty and CRM Forum (November 21st […]
Romanian Starcom’s HumanGraph Experience 8: Generations under the microscope
Starcom Romania continues the series HumanGraphExperience with a new infographic, “Generations under the Microscope”, in which it identifies the common points and differences when it comes of media consumption between 3 generations: […]
IAB Forum – Studies on Romanian internet users and digital’s impact over brands
More studies on Romanian internet user’s comportament and on the impact digital has over brand objectives will be presented during 2013 edition of IAB Forum Romania. At the 3rd edition […]
Lady Speed Stick & Mennen Speed Stick, in campaign against “sweaty situations”
Lady Speed Stick and Mennen Speed Stick launched, in June, a new image campaign, that highlights creatively the new positioning for deodorants in Colgate-Palmolive’s portfolio. The campaign uses a holistic […]
Bergenbier and Staropramen entrusted their PR to 2activePR
2activePR took over, starting June, the PR duties for Bergenbier and Staropramen, beer brands belonging to Bergenbier S.A. (part of Molson Coors Central Europe). The selection of the PR agency […]