Tag: brands
Study: Romanians appreciate the most Milka, Nokia, Adidas, Dacia or Nivea
ICERTIAS – Best Buy Award – Romania 2013/2014 is the 1st “Best Buy Award” research study made in Romania and showed that brands such as Milka, Nokia, Adidas, Dacia or […]
More beer brands from Ursus Breweries to have their communication handled by The Practice
Starting May, The Practice became the PR agency for Timisoreana, Ciucas and Stejar, brands in Ursus Breweries portfolio. Ursus made its decision after a pitch that took place in the […]
Starcom MediaVest puts youth fun habits in a new infographic
Starcom MediaVest continues its series of infographics reunited under the umbrella “HumanGraphExperience” with a new one, “The Pursuit of Fun“, which surprises this time the entertainment habits of young people, one […]
Alina Tudose: CohnandJansen JWT to handle all Danone brands in Romania and represents Young&Rubicam starting 2013
Alina Tudose, Managing Director CohnandJansen JWT Romania, said that the agency she manages represents Young&Rubicam licence in Romania starting this year, as part of the consolidation efforts made locally by […]
Raluca Duta, GH Bucharest: Brands and Social Media in 2013
In analysis published within 2013 Media Recap, an e-book recently release by GolinHarris Bucharest and Alex Ciuca, Raluca Duta, community manager within the agency, says brands must learn to communicate […]
Romanians – 2nd after Turks in interacting with brands in Social Media
Romanians are on the 2nd place in Europe in interacting with brands on social networks, according to MediaScope study, made by IAB Europe. According to the source, 75% Romanians expressed […]
@RussLidstone: We’re in a content game and we have to ask the right questions
Russ Lidstone, CEO Havas Worldwide London (former EuroRSCG London) said, in his IAB Forum Romania presentation, that brand must engage people, as agencies and people working in the advertising industry […]
Dacia, Ford and Renault – most present in traditional media, BMW – 2nd in online
Dacia, Ford and Renault are the most present car brands in traditional media, while BMW entered in online ranking directly on the 2nd place, according to a Mediafax Monitoring study. […]
Pingdom monitors world’s top 100 brands
Pingdom announced, on its blog, that it started to monitor world’s top 100 brands using social media. Pingdom will follow their web presence and makes the monitoring available here. The […]
Exact study: Romanian football, an overcrowded communication territory
International brands are associating with renown football brands, that have a positive perception in football fans minds, while Romanian brands can associate with either glorious past of Romanian football or […]