Lady Speed Stick and Mennen Speed Stick launched, in June, a new image campaign, that highlights creatively the new positioning for deodorants in Colgate-Palmolive’s portfolio.
The campaign uses a holistic approach and involves a series of communication channels activated during the entire summer, including TV, digital and print.
The campaign is centered on the TV ads, that underline the main benefit of using Lady Speed Stick and Mennen Speed Stick – efficient protection against perspiration, no matter the context.
During the campaign, the TV ads were launched in the same time with Romanian Facebook pages for the brands: Lady Speed Stick and Mennen Speed Stick. On the newly launched Facebook pages, the campaign will also be promoted with a dedicated app and a promotion with prizes.