Mediabrands Publishing evolves into Mediabrands Society


IPG Mediabrands, the global media arm of Interpublic Group, announced the expansion of Mediabrands Society to form the networks’ first global social media and digital content agency. Mediabrands Publishing – launched in 2013 in New York to help brands act as publishers – becomes Mediabrands Society, and will now offer a full suite of proprietary tools, an on-demand newsroom model, influencer marketing and advisory services.

At launch, Mediabrands Society will has offices strategically located in the U.S., Canada, UK, Australia, Philippines, Malaysia and Mexico, with plans for future expansion into other markets throughout 2017.

Our promise to our clients has always been to assist them in unlocking the power of dynamic marketing (…) Part of that promise requires IPG Mediabrands to always be at the forefront of the media landscape, and the evolution of Mediabrands Society into a global full-service social agency embodies this.

Henry Tajer,

Global CEO, IPG Mediabrands

In North America, Mediabrands Society is led by Rob Bernstein, EVP, Managing Director. Rob joins the network from WWE, where he served as SVP, Digital Content. In this role, he oversaw WWE’s social and digital offerings, including WWE Network (OTT),, the official WWE App and WWE’s cross-platform social channels.

Thanks to our ability to activate campaigns on the ground, create original dynamic content across platforms and execute media strategies for our clients, Mediabrands Society is a force to be reckoned with


As part of their expanded services, Mediabrands Society will introduce HEART to all markets.  Powered by “Total Emotional Listening” HEART is IPG Mediabrands’ proprietary tool that identifies emotional resonance in social conversations. Combining Natural Language Processing, Machine Learning & Artificial Intelligence, HEART analyzes news, blogs, social media and TV in order to identify content that is resonant, audiences that are relevant, and channels that drive ROI for clients.

To elevate the creative capabilities of the agency, Nick Childs assumes the role of Chief Creative Officer, bringing a deep background of groundbreaking, award-winning work for clients across various channels and platforms. Nick joins Mediabrands Society from Initiative, where he served as the Global Creative Officer. Nick is supported by Josh Greenspan, who joins the agency as Executive Creative Director. Josh brings more than 15 years of experience to Mediabrands Society, including senior roles at Havas, McCann and Strawberry Frog.

We’ve had early, strong success and there is a huge opportunity before us (…) IPG Mediabrands is committed to changing the industry, and our role is to bring best-in-class creativity to new and emerging platforms to help make that change happen.

Nick Childs

Mediabrands Society boasts a diverse client roster that includes such leading brands as Fiat Chrysler Automobiles, Sony Pictures, and Coca-Cola. Headquartered in New York, Mediabrands Society will also partner with IPG Mediabrands’ lead media agencies – UM, and Initiative – to provide strategic creative counsel and services for respective clients.

IPG Mediabrands was founded by Interpublic Group in 2007 to manage all of its global media related assets. Today, we manage over $37 billion in marketing investment on behalf of our clients, employing over 8,500 marketing communication specialists in more than 130 countries.