OLX Group Romania appointed MSLGroup The Practice to handle, starting July, the communication for 3 of its brands, namely OLX (leader on Romanian classified ads market), Autovit.ro (specialized in sales / buys of cars) and Storia.ro (real estate sales and rentals). The agency was selected following a pitch that involved 5 other Romanian PR agencies.
MSLGroup The Practice will handle the communication for all three brands, reunited under OLX Group. In the same time, the agency will offer consultancy for strategic communication, but also corporate and commercial PR services (communication campaigns’ development, media relations, CSR, internal communication, brand activation, influencers’ relations, crisis management and so on).
We are happy to start this partnership based on professionalism and mutual trust. MSLGroup The Practice showed strategic creativity and a very good understanding of our communication needs, respectively of the values of every brand in our portfolio. We are anxious to bring to life the projects together with the MSLGroup The Practice team and to aim for maintaining the leader position we already have on the market
Head of Marketing OLX Group Romania
It was a complex and difficult pitch, and congratulations go to the entire team that contributed to winning it. We worked in an integrated and inter-disciplinary manner in order to identify the winning strategy. We liked a lot, since the very start, the OLX Group’s philosophy and the classifieds industry is an important one for us, therefor we are honored to add to our portfolio to brands already very known on the market (Autovit.ro and OLX), together with a brand that has an extraordinary growth potential and already delivers excellent qualitative results (Storia.ro).
Managing Director MSLGroup The Practice