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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Tag: campaign

Ogilvy Romania says “Economy is life” for Money Channel

Ogilvy Romania and the Romanian business TV Money Channel launched a new strategic platform for the TV station, “Economy is life”, through which they try to show, in a simple […]

April 6, 2011May 12, 2012 Cristina Blanaru Creativity, Marketing, Media

A new brand signature for Orange Romania – “today changes with Orange”

Orange Romania launched a new brand signature, “today changes with Orange”, that reflects company’s promise to simplify the digital experience of its clients. As digital technology changes faster and promises […]

April 5, 2011May 12, 2012 Cristina Blanaru Creativity, Marketing

Fanta launches the Salutes fight, a new promotion part of Fanta Play on! campaign

Fanta launched Salutes Fight, a new promotion part of the global Fanta Play On! campaign. The promo started in Romania on March 14th on and will run for 8 months, […]

April 4, 2011May 12, 2012 Cristina Blanaru Creativity, Marketing

Romanian national tourism campaign, signed by Carter Films, Godmother and Media Investment

Carter Films, Godmother and Media Investment are the 3 Romanian agencies that worked implementing the Romanian tourism campaign that will run nationwide, in Romania. Romanian Ministry of Regional Development and […]

April 1, 2011May 12, 2012 Cristina Blanaru Creativity, Marketing

Live one month on coupons – a Redutti campaign

Redutti.ro launched, on March 31st, a campaign in which a testing team will live a month via the offers promoted on the website, with every experience detailed on Redutti’s blog. […]

March 31, 2011May 9, 2012 Cristina Blanaru Creativity, Digital & Media, Marketing

Mircea Badea, image in a campaign for protective equipment

Mircea Badea is the image of the 1st promotional integrated campaign launched by Renania in its 15 years of activity. Renania is presenting itself as leader of safety services and […]

March 25, 2011May 9, 2012 Cristina Blanaru Creativity, Media

Senior Interactive launched Muse for Oriflame in Romania

Senior Interactive organized a muse casting for Oriflame, as part of an online based communication campaign. In this campaign, 3 painters invite Oriflame consuemr on www.faracompromisuri.ro to enter a muse […]

March 25, 2011May 9, 2012 Cristina Blanaru Creativity, Digital & Media, Marketing, Media

Bits and bits

Romanian advertising agency Propaganda won the pitch for used cars program Remat 2011 organized by Peugeot.  The agency will handle strategy, creation and project management for all Peugeot campaigns in […]

March 21, 2011 Cristina Blanaru Creativity

Romanian Geeks and Starcom are hiring a coffee taster

Geek Interactive and Starcom  Mediavest Group, both part of Leo Burnett Group Romania, organized a promotional campaign – Doncafe taster for Strauss Romania- that offers Euro 1,000 salary for six […]

March 21, 2011May 9, 2012 Cristina Blanaru Creativity, Marketing

“all adidas” and a huge global brand campaign

“all adidas”, the new global marketing  campaign, is the biggest in company’s history and showcases adidas’ distinctive presence across different cultures and lifestyles fusing the world of sports, music and […]

March 15, 2011May 9, 2012 Cristina Blanaru Creativity, Digital & Media, Marketing

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