Mircea Badea is the image of the 1st promotional integrated campaign launched by Renania in its 15 years of activity.
Renania is presenting itself as leader of safety services and equipments for work.
The campaign, launched in March, is running under the slogan “Safety with no compromises” and aims to support the new strategical directions of developement for the company.
The campaign includes outdoor, TV and print and will run, initially, for 3 months. Campaign’s rate card estimated value is of Euro 500,000.
According to Romanian daily Gandul, Mircea Badea earned from advertising, in 2010, around Euro 20,000 and a car that has a catalog value of Euro 35,000.