Tag: campaign
Geometry Global Colombia raises awareness over wildlife with aphrodisiacs and orgasmic peaches
Illegal wildlife trafficking has prevailed for centuries and today reaches an estimated market value of $19 billion USD (source: Havocscope). The demand for aphrodisiacs containing these ingredients is one of […]
Canon encourages people to ‘Live Life for The Story’ in striking sensory campaign
Canon has launched ‘Live for the story’, an entirely new brand proposition for the consumer and professional imaging business across Europe, in a bid to shift perception of the company among […]
DDB Paris brings to life the world of Play-Doh
But first, “In the World of Play-Doh” is a press & poster campaign in line with the new communication platform that the brand launched worldwide for its 60th anniversary, last year. […]
FCB Lisbon signs “Cobblestone Riders” for Fuel TV
FCB Lisbon launched “Cobblestone Riders” campaign for Fuel TV, promoting an innovative new sport that provides the skateboard community with an alternative for navigating roads that are otherwise too dangerous […]
FCB Warsaw created a new flower brand – “flowers to Say Sorry”
In 2016, when the new government took over, the Polish Ministry of Justice denied funding to all organizations helping abused women, arguing they were helping only women and discriminating men. […]
McCann Lima hacks math problems to promote sex education in public school, in a campaign for Save the Children Peru
Save the Children Peru partnered with McCann Lima to create Proble + Reales (“Real Problems”), an educational platform that seeks to minimize disinformation around teen pregnancy — using classroom subjects […]
Publicis Conseil signs Real Monsters campaign for Innocence in Danger
Innocence in Danger, international association fighting against child sexual abuse, launched a new campaign to decry the everyday monsters. The «Real Monsters » campaign, made by Publicis Conseil in Paris, uses […]
Toddlers turn rappers in new #YOTO campaign for Danone’s Toddlebox
Chemistry and Piranha Bar get toddlers to transform into gangsta rappers in Toddlebox.ie’s new campaign #YOTO (You Only Toddle Once). On a mission to teach parents the little-known facts about what […]
McCann and Rom launched “That’s Romania!” campaign to fight against preconceptions
McCann Worldgroup Romania launched a new campaign together with Rom Autentic brand, “That’s Romania!”, a campaign to raise awareness over the unfounded preconceptions Romanians continue to have towards their country. We […]
Romanian Red Panda launched a campaign to encourage adoption of pets from shelters
Red Panda Romania launched “Invaluable friend”, a campaign that aims to change Romanians’ perception over pets in shelters and encourage the adoption of those animals. According to an iSense Solutions study […]