Tag: campaign
FCB Warsaw created a new flower brand – “flowers to Say Sorry”
In 2016, when the new government took over, the Polish Ministry of Justice denied funding to all organizations helping abused women, arguing they were helping only women and discriminating men. […]
McCann Lima hacks math problems to promote sex education in public school, in a campaign for Save the Children Peru
Save the Children Peru partnered with McCann Lima to create Proble + Reales (“Real Problems”), an educational platform that seeks to minimize disinformation around teen pregnancy — using classroom subjects […]
Publicis Conseil signs Real Monsters campaign for Innocence in Danger
Innocence in Danger, international association fighting against child sexual abuse, launched a new campaign to decry the everyday monsters. The «Real Monsters » campaign, made by Publicis Conseil in Paris, uses […]
Toddlers turn rappers in new #YOTO campaign for Danone’s Toddlebox
Chemistry and Piranha Bar get toddlers to transform into gangsta rappers in Toddlebox.ie’s new campaign #YOTO (You Only Toddle Once). On a mission to teach parents the little-known facts about what […]
McCann and Rom launched “That’s Romania!” campaign to fight against preconceptions
McCann Worldgroup Romania launched a new campaign together with Rom Autentic brand, “That’s Romania!”, a campaign to raise awareness over the unfounded preconceptions Romanians continue to have towards their country. We […]
Romanian Red Panda launched a campaign to encourage adoption of pets from shelters
Red Panda Romania launched “Invaluable friend”, a campaign that aims to change Romanians’ perception over pets in shelters and encourage the adoption of those animals. According to an iSense Solutions study […]
Virgin Radio and McCann Worldgroup Romania launched Play It Safe campaign
Virgin Radio and McCann Worldgroup Romania launched Play It Safe, a project aimed to raise awareness over the consequences young people are exposing themselves to when listening to music to […]
Romanian Anti-AIDS Association (ARAS) launched Internet HIV to raise awareness over the virus
Romanian Anti-AIDS Association (ARAS) launched Internet_HIV, an online campaign delivering the online and inoffensive version of the virus in order to raise awareness among Romanian public over the fact that contacting […]
Lidl gets up close and personal in new Gogglebox-style campaign
Chemistry’s ‘TrolleyCam’ campaign reveals Lidl shoppers’ relatable and comedic interactions, shot by award-winning documentary filmmaker. Every trolley tells one hundred stories, which is why Chemistry is turning the lens on the […]
Piranha Bar brings stadium to life for football legend Pelé and Snickers
To mark the launch of Snickers’ ‘Play Like Pelé’ campaign, the confectioner has enlisted the help of creative agency, Irish International, and hybrid production company, Piranha Bar, to bring a […]