Tag: consumers
Multisensory Experiences, a new infographic from Starcom Romania
Starcom MediaVest Group Romania launched its 18th infograhic from HumanGraph Experience. Entitled Multisensory Experiences, the infographic as made together with MVcom and reunites the conclusions of a study meant to identify the […]
Romanian retailer Altex launches “Life is about…” campaign
Romanian electro-IT retailer Altex launches a new image campaign in which it adds an emotional dimension to the communication focused on smallest price in Romania and added value services. The […]
Geometry Global analyzes the connected shopper and challenges in e-com growth
Geometry Global launched findings from its worldwide “Connected Shopper” study, which indicate that the pace of online shopping growth is slower than expected. The study also identified the key barriers to […]
Gemius profiled the online shoppers in Romania
More than 4.5M people are visiting e-commerce websites in Romania, with them representing half of the total number of internet users in the country, according to a Gemius research checking who […]
GMI: 89% of Brits say battery life matters more for a smartphone than brand name, camera or 4G
89% of Brits consider battery life to be an important smartphone feature, before brand name, high quality camera and 4G, as shown by a GMI study that analyzed what smartphone buyers really want […]
Where do Europeans travel? Romanians & Italians go to London, Hungarians – to Bangkok and Bulgarians – to Copenhagen
Romanians and Italians seem to love Italian weather, as London is their preferred travel destination, while Hungarians are travelling mostly to Bangkok and Paris, French people are choosing Tunis and […]
ComScore: 1 in 7 Europeans owning smartphones use it for online purchases
European mobile retail audience grew by 43% over the past year, with 20% of smartphone users accessing online retail sites and apps using their device. Moreover, 1 in 7 European […]
Romanian Starcom’s HumanGraph Experience 8: Generations under the microscope
Starcom Romania continues the series HumanGraphExperience with a new infographic, “Generations under the Microscope”, in which it identifies the common points and differences when it comes of media consumption between 3 generations: […]
UPS Pulse of the Online Shopper: European consumers want choices and convenience when shopping online
UPS Pulse of the Online Shopper Europe Study, made by comScore and UPS (NYSE: UPS), was just released and analyzes what online shoppers are looking for in the customer experience – from […]
Study: SMS-es, TVCs and unsolicited e-mails – most intrusive communication channels for Romanian consumers
Romanian consumers consider that SMS-es, TVCs and unsolicited e-mails are top 3 most intrusive communication channels, while marketers aren’t bothered by TV commercials, but include in the top 3 the […]