Tag: consumption habits
Reveal Marketing Research: Romanian men to spend more money on presents for Holidays
According to a Reveal Marketing Research study on consumption habits around winter holidays, 60% of Romanians intend to spend at least the same amount of money they did last year in […]
Eurostat: Close to 60% of EU’s internet users are shopping online
Close to 60% of EU’s internet users are shopping online, as an Eurostat press release shows, indicating that clothes, travel and holiday accommodation are some of the most common online purchases. […]
Romanian Starcom’s HumanGraph Experience 8: Generations under the microscope
Starcom Romania continues the series HumanGraphExperience with a new infographic, “Generations under the Microscope”, in which it identifies the common points and differences when it comes of media consumption between 3 generations: […]
GfK: Increased importance for internet and technology in Romanians’ buying decisions
Internet penetration in Romania increased constantly during the last couple years, reaching 53% at national level an at 63% in urban areas among people aged over 15 years old, in […]
Mediascope: 84% of young people aged 16-24 y.o. are online
Mediascope analyzes, in its most recent bulletin, the 16-24 demographic, that is present online in an overwhelming percentage (89% – 85.5M people) and is characterized by digitally focused media consumption, […]
Study: Romanians and their smartphones
Our Mobile Planet, a study made globally by Google and Ipsos MediaCT, analyzed how spread smartphones are and the way they are used by their owners. IqAds.ro made an article based […]
BRAT: Over half of Romanians access internet also from another place than home
As the internet usage increased continuously in Romania during the last couple years and became a mainstream channel, its penetration among people aged 14-74 y.o. living in urban areas reached […]