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Tag: consumption habits

Study: Romanians are afraid of data theft and feel they don’t control their money when making online and mobile payments

A recent study conducted by Reveal Marketing Research unveils the main barriers that prevent people from making online payments or using mobile banking applications for banking transactions. Although cash payments […]

November 3, 2020November 3, 2020 Newsroom Business, Consumption Habits, e-Commerce, Finances, Marketing, Studies

Union global survey reveals the effects of Covid-19 on content consumption habits and attitudes to advertising

Union, a joint venture between 5 leading EMEA video technology providers, has today unveiled the results of a vital new consumer survey to help understand consumption patterns and attitudes towards […]

May 20, 2020 Newsroom Business, Consumption Habits, Digital & Media, Marketing, Studies

iSense study: Over half urban Romanians access social networks right after waking-up

Social networks are occupying an important place in Romanian consumers’ lives and 53% of them start their day by accessing social media, as shown by  Romania’s Digital Marketing Report, compiled […]

February 21, 2019 Cristina Blanaru Consumption Habits, Marketing, People, Studies

RTB House study: Best weekdays for online purchases are Tuesdays and Wednesdays, between 2-4 PM  and 8-11 PM

RTB House recently released a study on online purchases, pointing out that the best weekdays to buy online are Tuesdays and Wednesdays, with the preferred hours being between 2-4 PM […]

June 1, 2017October 25, 2017 Cristina Blanaru Business, Consumption Habits, e-Commerce, Marketing, Studies

Study: TV Commercials, avoided by 80% of Romanians

Romanian consumers are avoiding the TV commercials, with 80% of them switching the channel during the commercial breaks, a study by iSense Solutions shows. The study was presented during Digital Marketing Forum, […]

February 26, 2016 Cristina Blanaru Digital & Media, Events, Marketing, Studies

ZenithOptimedia: For Millennials, understanding happiness is decisive for consumer-brand interaction

Millennials generation approaches happiness in a radically different way compared to other generations, a fact that has profound implications over brand marketing, according to the most recent global study – […]

January 12, 2015 Cristina Blanaru Consumption Habits, Marketing, Studies

GfK study: Half of Romanian capital’s inhabitans shop from malls

GfK Romania made a consumption habits study investigating where Romanians are shopping for their clothes. Bucharest is the city with most malls and this kind of commercial center is preferred […]

December 17, 2014 Cristina Blanaru Business, Consumption Habits, Marketing, Studies

Study: Romanians spend only 100 mins/month on cultural activities

Romanians spend only 90 minutes per month for theater, cinema and art galleries and spend only 13 minutes per day reading, according to Mediafax, that quotes a study made by […]

February 10, 2014February 8, 2014 Cristina Blanaru Consumption Habits, Studies

Romanian Top Kids Brands: Kids prefer Coca-Cola, parents want to feed them dairies

Romanian children prefer Coca-Cola, while their parents want to feed them Napolact (dairies), according to Top Kids Brands, a study made by Open-I Research at Itsy Bitsy Radio’s initiative. The study […]

December 17, 2013December 18, 2013 Cristina Blanaru Consumption Habits, Marketing, Media, Studies

Reveal Marketing Research: Romanian men to spend more money on presents for Holidays

According to a Reveal Marketing Research study on consumption habits around winter holidays, 60% of Romanians intend to spend at least the same amount of money they did last year in […]

December 17, 2013December 18, 2013 Cristina Blanaru Consumption Habits, Marketing, Studies

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