Tag: data
Comscore Announces New Agreement with Anzu for Mobile In-Game Audience Measurement of Display and Video
Comscore announced a new agreement to provide Anzu, the world’s in-game advertising leader, with Comscore’s industry-leading Validated Campaign Essentials (VCE®) and Comscore Brand Survey Lift™ solutions for mobile campaigns. The […]
BOLD by Profero study: Creativity meets A.I.
How can the Artificial Intelligence (AI) anticipate the consumers’ expectations by acting humanely and adapted to the context? How do they report themselves to AI? And how can the brands […]
Start-Up tips: storing data safely as a start-up
Starting out as a small business owner is a complex task. You will find yourself facing all sorts of challenges you might never have had to face before in any […]
iSense Modern Consumer Trends Tracker: 84 percent of the people in urban in Romania would choose a brand that cheers them up
Among the most important trends that will influence Romanians behavior in 2019 are the responsibility towards the environment, the interest for gamification and the preference for interacting with the brands […]
Public debate launched by Romanian BRAT on the new code on personal data handling in marketing and online advertising
Romanian Bureau for Transmedia Audit (BRAT) launched a public debate for the first version of a Code regarding the handling of personal data in marketing and online advertising sectors. The […]
GPeC report: Romanians spent €3.5BN online in 2018, 30% more compared to 2018
According to GPeC statistics and estimates, together with those provided by the main Romanian e-commerce players (please find all the sources mentioned at the end of the article), the value of the online […]
Murat Kalafat (Criteo): “Personalization is a key driver for better user experience”
Murat Kalafat is the Managing Director Turkey and Eastern Europe at Criteo. In this position, he oversees all the existing and new business of Criteo in Turkey and Eastern Europe. […]
Digital Media: A Traditional Perspective
An opinion by Cosmin Cojocaru, Managing Director at Carat Romania Precision and Persuasion are two different things A few weeks ago I got stuck in an elevator with a guy […]
Ebiquity joins Facebook’s Marketing Mix Modelling Program
Ebiquity, an independent, global leader in marketing and media analytics, has joined the Facebook MMM Program. Ebiquity will be able to leverage Facebook data on behalf of its clients for […]
Romanian Patients College Association to develop a digital platform to manage Romanian patients’ records
Romanian Patients College Association will develop a digital platform to manage Romanian patients’ records, in partnership with DB Global Technology. Thousands of Romanians need to access medical services for emergencies, […]