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Tag: emotions

Bold by Lowe Group study: strong emotions, a good execution and rhythm increase the commercial’s performance among the audience

Mullen and iSense Solutions realized a new study under the umbrella Bold by Lowe Group, in which they analyzed the part it plays in the quality of the execution in […]

May 15, 2019October 22, 2019 Romanita Oprea Consumption Habits, Marketing, Studies

Tempo Advertising supports the launch of the album “Loving Romania”

Tempo Advertising creates brands and supports the work of the talented Romanian artists that also have a social purpose. The agency strongly believes that in order to get from the […]

June 27, 2016June 27, 2016 Newsroom Advertising, Business, Innovation

Romanian retailer Altex launches “Life is about…” campaign

Romanian electro-IT retailer Altex launches a new image campaign in which it adds an emotional dimension to the communication focused on smallest price in Romania and added value services. The […]

November 5, 2014December 18, 2014 Cristina Blanaru Advertising, Business, e-Commerce, Marketing

GfK reads emotions generated by commercials with EMO Scan

GfK announced it integrated EMO Scan, a new instrument to measure emotions, in its ad testing system. Available in Romania starting March 2013, EMO Scan analyzes, in real time and […]

April 3, 2013April 16, 2013 Cristina Blanaru Marketing, Studies

Branding a nation with a perfume

A bottle of perfume is usually associated to women’s elegance, but not too many would think this could work as a national brand. Pioneering in the country branding area, Lithuania […]

January 4, 2011May 9, 2012 Cristina Blanaru Advertising, Branding, Marketing

Puppies and babies pull the most heartstrings when in ads

Puppies and babies are the ones that impress the most when they are present in commercials, according to a study realized by Harris Interactive and AdWeek. In their quest to […]

November 13, 2010May 9, 2012 Cristina Blanaru Advertising, Marketing
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