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ChatEurope – a tool to a better understanding of Europe

3 Senior promotions @Fuse

WOO Global Expenditure Report: OOH global spend hits $46.2bn in 2024 – $49.8bn forecast for 2025

EUR 180,000 in financial support in the new edition of the Societe Generale Global Solution Centre’s “We Care Together” funding program

BUMBU: more than just rum, it’s the language of a generation. And it’s coming to Beach, Please!

The One Club Opens Global Nominations For 2026 Creative Hall of Fame

ChatEurope – a tool to a better understanding of Europe

3 Senior promotions @Fuse

WOO Global Expenditure Report: OOH global spend hits $46.2bn in 2024 – $49.8bn forecast for 2025

EUR 180,000 in financial support in the new edition of the Societe Generale Global Solution Centre’s “We Care Together” funding program

BUMBU: more than just rum, it’s the language of a generation. And it’s coming to Beach, Please!

The One Club Opens Global Nominations For 2026 Creative Hall of Fame

Tag: forecast

Zenith forecasts 75% of internet use will be mobile in 2017

Mobile devices will account for 75% of global internet use next year, according to Zenith’s new Mobile Advertising Forecasts. The mobile proportion of internet use has increased rapidly, from 40% […]

October 31, 2016November 6, 2016 Cristina Blanaru Consumption Habits, Creativity, Digital & Media, Marketing, Media, Mobile, Studies

ZO: Global ad spend to accelerate in 2016, despite economic challenges

 The global ad market is on course for 4.6% growth this year, up from 3.9% growth last year, according to ZenithOptimedia (ZO)’s new Advertising Expenditure Forecasts. Global advertising expenditure will […]

March 25, 2016March 25, 2016 Cristina Blanaru Business, Creativity, Marketing, Studies

ZO: Global mobile advertising spending to overtake desktop in 2018

In 2018, mobile advertising will overtake desktop and account for 50.2% of all internet advertising, according to ZenithOptimedia (ZO)’s new “Advertising Expenditure Forecasts”. Mobile advertising will total $114BN in 2018, […]

December 10, 2015June 4, 2016 Cristina Blanaru Creativity, Digital & Media

ZO: Two thirds of people living in to digital markets will own a smartphone by 2018

66.5% of individuals in key digital markets will have a smartphone by the end of 2018, according to the New Media Forecasts report from ZenithOptimedia (ZO). In 47 leading countries, smartphone penetration […]

December 2, 2015 Cristina Blanaru Digital & Media, Studies

comScore: +14% in 2015 – to $70BN – for US Holiday digital commerce spending on desktop and mobile

comScore, global media measurement and analytics company, reported its official spending forecast for November-December 2015 holiday season. According to this forecast, total online retail spending will reach to $70.1BN, up 14% compared to previous […]

November 25, 2015November 25, 2015 Cristina Blanaru Business, e-Commerce, Marketing, Studies

Zenith Romania: Romanian ad market enters an ascending trend

The start in 2014, when Romanian ad market posted a growth of 3.6% after 5 crisis years, continues with a positive evolution in the next years. The most recent Zenith […]

December 17, 2014 Cristina Blanaru Business, Creativity

Romanian ad market: 2014 – the first year of growth after 5 years of decline

According to Zenith Romania’s forecast, Romanian advertising market is scheduled to row 2.8% by the end of the year, with this development mainly due to the expansion of digital (+12%).   […]

September 24, 2014December 18, 2014 Cristina Blanaru Creativity, Studies

ZO: Global adspend to return to pre-financial crisis growth rates

Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014. Growth is then set […]

April 10, 2014June 9, 2014 Cristina Blanaru Creativity, Media, Studies

ZenithOptimedia: Mobile to drive growth in global adspend over the next three years

Advertising is set to see the strongest sustained period of growth in ten years, with global adspend growth forecast to rise from 3.6% in 2013 to 5.3% in 2014. Growth […]

December 9, 2013January 29, 2014 Cristina Blanaru Creativity

UK: Advertising spend up 3% in H1 2013, all time high forecast for 2014 – an all time high

UK advertising spend rose 3% in H1 2013, which lead to a revised forecast for 2014, that points out to an all time high of £18.7bn in money spend for advertising, […]

October 24, 2013November 12, 2013 Cristina Blanaru Creativity

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