Tag: Highlight Agency
The color that tells a story: the Schwarzkopf Creme Supreme launch by Highlight Agency
In an evening where elegance met creativity, and refinement met care, Highlight Agency transformed the launch of Schwarzkopf Creme Supreme into an experience about color, emotion, and the unique beauty […]
Must be a Jameson: Pernod Ricard Romania and Highlight Group write a new Irish chapter at EC 2025
At EC 2025, Jameson reinforced its presence as a brand of authentic connections and freedom of expression, bringing the Irish spirit to life through an activation that perfectly complemented the […]
LAROCK 2025: four days of music, freedom and adventure on the Cantacuzino Domain, August 14-17
Mid-August, between the 14th and 17th, the Cantacuzino Domain in Florești, Prahova County, becomes the center of a musical and cultural experience that goes beyond the boundaries of a simple […]
Romanians and shopping: 3 out of 4 consumers go to stores for discounts and promotions, placements drive purchase
Romanians’ interest in promotional campaigns has increased and the mechanics and the manner in which they are communicated impact the purchase and loyalty towards the brand, reveals a study carried […]
Sustained growth for Highlight Group in 2024: 60% higher turnover PR and 30% for Agency
2024 meant for the Highlight Group a continuation of the constant growth of previous years, supported by efforts to strengthen the team, as well as by diversifying the portfolio of […]
Highlight Agency: We over-deliver, but never over-promise
AdHugger sat down with Alex Petrea, Chief Operating Officer Highlight Agency, and Andreea Dobranici, Creative Director Highlight Agency, and talked about the secrets of the BTL advertising, what it means […]
Jameson & Highlight Group brought the Irish spirit to Electric Castle 2024
Thousands of festival-goers have (re)discovered the world of Jameson and lived an unforgettable experience with friends at the corner with Irish spirit created by the Highlight Group at Electric Castle […]
Highlight Agency, partnership with Telekom Romania Mobile
Following a pitch at the end of 2023, Telekom Romania Mobile chose to work with the independent agency Highlight Agency. Since the beginning of 2023, the agency started providing BTL […]
Ex-Godmother, Aela Cotabita took over as Managing Director Highlight PR
Aela Cotabita took over as Managing Director Highlight PR in January 2024, being responsible for the operational management of the agency, coordination of the team, business and communication strategy, and […]
Highlight Agency and NIVEA are putting skin care in the center of attention at Winterkiss by Kiss FM
Under the headline „Echipează-ți pielea cu NIVEA” (“Equip your skin with NIVEA”), Highlight Agency and NIVEA were present on the most important slopes in Romania with unique and exciting activations, […]