Tag: IAB
IAB study: Romanian online advertising on the rise again: 22 % in 2018 versus 2017
2018 was one of the best years for the online advertising in Romania, which posted a growth of 22% compared to the previous year, to RON 271,8 million, a first […]
ADEX: Online advertising, driven by display in H1 2015 to a total of €16bn
IAB Europe, in collaboration with IHS Technology, published the first ever AdEx Benchmark H1 2015 report, revealing online advertising grew 9.7% on a like-for-like basis to a value of €16bn […]
IAB (Europe and US) and IHS: Global mobile Advertising revenue topped €24 billion in 2014
IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology revealed their global figures for mobile advertising revenue, which surged 64.8% to €24.0 BN in 2014 from €14.6bn […]
Gemius won IAB Europe Research Award
In a contest organised by IAB Europe, Gemius was awarded first prize in the category of internet audience research.Its winning project enables publishers to determine their total range across all […]
IAB Europe: 10 new members, expands policy and industry promotion programs
IAB Europe announced ten new members (Adtruth, DMA Institute, MediaMath, Nextplora, Quantcast, SpotXchange, Teads, The Trade Desk,WebSpectator, and Widespace) joined its ranks this year, in order to help drive the European […]
IAB Europe, IAB & IHS report: Global mobile advertising revenues – Euro 14.6BN in 2013, almost double compared to 2012
Global mobile advertising revenues hit Euro 14.6BN in 2013, almost doubling (up 92%) compared to 2012, when the value was of Euro 7.6BN, according to a research made by IAB Europe, […]
Mediascope study: Ukrainians – 1st in time spent online, Czechs – 1st in using the email, while Danes lead in online reviews and feedback
Ukrainians spend the most time online, around 20 hours a week, followed by Romanians (18.6 hours) and Turks (18.3 hours), according to the most recent edition of IAB’s Mediascope. In Europe, […]
IAB UK – 1st in Europe roll out a campaign to educate consumers on online behavioral advertising
IAB UK launched an ad campaign to give consumers greater control over targeted online ads, with the initiative aiming to drive consumer awareness, provide info and enable consumer choice. UK […]
IAB Europe launched DIVE Europe, the only online calendar for events in digital and interactive marketing
IAB Europe announced the launch of DIVE Europe, the only site that aims to reunite all future events that are promoting digital marketing in Europe. The website aims to offer a […]
IAB: Global mobile advertising market, valued at $5.3BN (Euro 3.8BN) in 2011
The IAB Mobile Marketing Center of Excellence in the U.S., IAB Europe and IHS Screen Digest have joined forces to size the mobile advertising market at global and regional levels. […]