IAB: Global mobile advertising market, valued at $5.3BN (Euro 3.8BN) in 2011

Creativity, Mobile

The IAB Mobile Marketing Center of Excellence in the U.S., IAB Europe and IHS Screen Digest have joined forces to size the mobile advertising market at global and regional levels.

This is the first such initiative by digital advertising trade bodies. Underneath the global figure of $5.3 billion (Euro 3.8 billion) for 2011 are regional shares of:

  • Europe 25.9%
  • North America 31.4%
  • Latin America 3.5%
  • Asia-Pacific 35.9%
  • Middle East & Africa 3.2%

More details are available on IAB.net.