During Effie Gala, Graffiti BBDO won the Grand Effie for “Pepsi-Cola.Today. The same as yesterday“, an award that was culmination of a Romanian Effie Awards edition during which BBDO Group Romania won 8 awards, confirming it is the most efficient agency of the last 3 years.
After it was the most awarded agency in 2010 (4 Effie awards) and 2011 (5), Graffiti BBDO managed to improve its performance this year, winning 8 out of the total 42 trophies awarded by the jury (1 Grand Effie, 1 Gold Effie, 4 Silver Effie and 2 Bronze Effie).
The Grand Effie won by Pepsi-Cola campaign is BBDO Romania’s big success this year, because it rewards the most important achievement of an advertising campaign, especially in economical crisis times: results. “Today. The same as yesterday” was designated Best Integrated Campaign also at ADOR, reason why we can consider it the most efficient campaign of the last year
CEO BBDO Group Romania
After receiving Grand Effie Award in 2012 by Pepsi, I can finally say that we honored with success the challenge given over a year and a half ago to the integrated client-agency team, that consisted in rebuilding the “first cola” status for Pepsi Cola brand in Romania. Practically, we won all that was possible to win in Romania with this campaign, that was excellent solved, strategically and from a creative point of view, by a young and enthusiast integrated team
Marketing Manager Beverages Romania PepsiCo
2012 Romanian Effie Awards edition brought a new performance for Dacia Group also. Dacia won, together with Graffiti BBDO, its 9th Effie in the row, by receiving, this year, a Silver for “Just Live” (Dacia Sandero) campaign.
Besides the big number of prizes received by Graffiti BBDO at Effie 2012, we are extremely happy about the constant presence of Dacia on Effie’s stage. It is already the 9th year in the row when this brand wins, together with us, recognition for its campaigns efficiency. We have in front of us yet another prove that long term relationships are the ones that are delivering added value
Managing Director Graffiti BBDO
Graffiti BBDO won another 3 Silver Effies with “Crazy Refreshment” (Prigat), “How long could you wait?” (Save Lives Association) and “Doctor, you are a hero!” (for Petrom, made together with Graffiti PR). The 2 Bronze trophies went to “You know best” (Romtelecom Dolce) and “For mom” (Romtelecom Clicknet!).