Tag: Initiative Romania
Media Fact Book 2011 and Digital Fact Book, interesting reports for abroad specialists
Media Fact Book, study realized by Initiative, was downloaded, in only 3 weeks since launch, by 1,200 readers, from which 16% are from UK, Philippines, USA, Germany, Hungary, France or […]
Media Fact Book 2011: Romanian media market might start growing again in 2012
Romanian media market might start grow again in 2012, according to Initiative Romania’s Media Fact Book 2011, that shows that total value of local media market decreased in 2010 under […]
Mobile apps in marketing, consumer-gadget symbiosis and digital promo ideas – at Mobile Marketing Conference 2011
The 4th edition of Mobile Marketing Conference, dedicated to promotions in online, is the most important in this sector in Romania and will take place on May 5th, at Howard […]
Bergenbier choses Lowe over Leo Burnett for Stella Artois and Beck’s
Bergenbier will work, starting January 2011, with Lowe&Partners in what concerns the creative duties for two of its brands, Stella Artois and Beck’s. Company’s decision to start working with Lowe […]
Bergenbier’s media account leaves Starcom for Initiative
Bergenbier S.A. chose the media agency Initiative to administrate its media account starting February 2011, ending this way its 3 years relationship with Starcom, part of Leo Burnett Group Romania […]
Media Fact Book 2010 study release, the event of the week on Romanian marcomm market
In the middle of a continuing economical crisis and busy start of June, the most important event on the Romanian marcomm market was, this past week, the launch of 2010 […]
-9% of total net ad spend in Romania in 2010, versus 2009
Initiative Romania published, Tuesday, June 2nd, Media Fact Book 2010, a study that offers an image of the Romanian market during last year and estimates regarding its evolution for 2010. […]