Tag: Initiative
Danish Lego Group appointed Romanian Initiative to buy media in Romania and Bulgaria
Romanian media agency Initiative coordinates Lego Group’s media campaigns in Romania and Bulgaria, starting January, after Initiative network won an international pitch organized by the toys’ producers. Initiative’s global […]
Initiative’s Media Fact Book: Romanian media market to go up 13% in 2018
In an updated version of its Media Fact Book report, Initiative Romania estimates Romanian media market went up 11% this year and will grow 13% in 2018. The new prognosis […]
Initiative study: Who do Romanians trust with opinions and recommendations
Before buying a product or a service, half of Romanians in urban areas trust opinions and recommendations from influencers, whether we talk about family and friends, professionals, journalists, bloggers/vloggers or […]
M&C Saatchi Abel spreads charity with Stamps for Good
M&C Saatchi Abel has created a new initiative in collaboration with RocketSeed, entitled Stamps for Good. The campaign allows people to include a virtual stamp, linked to a specific […]
Initiative: Romanian media market, up 10% in 2016, 4% more then previously estimated
Romanian media market grew up by 10% in 2016 compared to the previous year, to €366M, according to revised data from Media Fact Book, report made by Initiative. The […]
Point Public Affairs launched the platform Romaniavotes.ro
The business environment can easily get updated information regarding the impact of parliamentary elections in Romania on the platform www.romaniavotes.ro Romaniavotes.ro is a project that was launched at the initiative of […]
MullenLowe Romania launched a new campaign for Zizin
MullenLowe Romania and Zizin launched a new campaign to offer Romanians a remedy for the nostalgia after holidays. The new campaign – “The holiday is over, Zizin is sending you […]
Initiative: Mat Baxter – Global CEO and Jim Elms – Chairman Initiative & Managing Director Interpublic
IPG Mediabrands announced, with immediate effect, that Mat Baxter has been appointed Global Chief Executive Officer, Initiative. Jim Elms, the group’s previous Global Chief Executive Officer, is named Chairman of […]
Fresh bread smell, used to promote Lidl’s bakery in Bucharest’s subway
Between April 4th – May 4th, Initiative Romania, with help from experiential marketing company Motion Vision Communication (MV.com), invaded Bucharest’s Mihai Bravu subway station with fresh bread smell in order to promote Lidl’s bakery. […]
180LA and UNICEF are releasing Unfairy Tales – animated film series to promote the global initiative #actofhumanity
Children’s stories feature imaginative places with fantastical characters. While these worlds of wonder can bring delight to young audiences, there are some stories never meant for children. That’s the message in […]