Tag: Initiative
Initiative communicates the 1st Lidl media campaign in Romania
Initiative communicates the 1st Lidl media campaign in Romania, that started in October, in print and on TV. Initiative developed and implemented the 1st Romanian media campaign for Lidl, the […]
Initiative and HyperActive launched Think Fresh moment on X-Factor’s website
Initiative and HyperActive launched Think Fresh moment, by Tic Tac, on Romanian X Factor website, as an interactive project that awards inspiration and humor. The campaign continues Fresh Comedy platform’s […]
Lowe Romania and Kinder Surprise opened the secret door
Lowe, HyperActive, Initiative and GolinHarris made an integrated communication campaign for the new Mouse Doctors collection from Kinder Surprise. The campaign started with a teaser in the 2nd half of […]
Bucharest’s Old Center, the stage for a Goodies Hunt, an Orange project signed by Hyperactive
Hyperactive, part of Romanian Lowe Group, turned Bucharest’s Old Center in a stage for a Goodies Hunt, a project made for Orange. The agency developed an app that is part […]
Lowe&Partners and Initiative bring Prague closer to Romanians, with Staropramen
Lowe&Partners and Initiative bring Prague closer to Romanians, with the launch of the newest beer brand from Bergenbier’s portfolio, Staropramen. The campaign starts on July 29th, through a series of […]
YouTube and Cannes Lions launch “Good Work” to match creatives with non-profits
YouTube and Cannes Lions International Festival of Creativity launched “Good Work”, partnership designed to bring together the transformational power of creative minds, with the issues that need them most. YouTube […]
Bergenbier picks DC Communication for PR
Romanian beer brand Bergenbier chose the PR & Communication agency DC Communication to handle its corporate and brand PR, starting February 2011. DC Communication won the account following a pitch […]
EBU criticizes the initiative aiming to drop TV licence fee in Romania
European Broadcasting Union (EBU) urged Romanian parliamentarians to withdraw or resist the proposal regarding the abolishment of country’s TV licence fee. An initiative regarding the abolishment of the TV licence […]
McCann opens Sufrageria, together with Curtea Veche Publishing
McCann Erickson launched, since moving in a new headquarters, a series of non-advertising initiatives, such as McCann Pop-Up Gallery (June) or Garage Sale (July). The latest intiative of this kind […]
2010 World Cup – viewers and estimates
A research made by Initiative shows that 2010 FIFA World Cup will achieve record global viewership, with the total audience figure increasing by at least 5% compared to the 2006 […]