Tag: Initiative
Interactive thermal panel, used for the 1st time in Romania in a social campaign
Leo Burnett Group and Samusocial launched, in February, “Give a little warmth” initiative, an action aimed to make people realize the critical need for heated accommodation places for homeless people. To make […]
Burson-Marsteller – 60 years and major initiatives for 2013
Burson-Marsteller announced it will commemorate the 60th anniversary of its founding in 1953 with a series of celebration activities over 2013, underscoring the firm’s values and commitments to its clients […]
Initiative: 10% of consumers influence the buying decisions of the others
10% of consumers are the ones that are influencing the buying decision for the other consumers, being “top influencers”, with 50% of them getting to recommend products or services online […]
HyperActive and Mobile Works developed a new augmented reality application for Orange
HyperActive and Mobile Works developed a new augmented reality application for Orange. The application called Orange Explorer will be followed by a series of activations that will promote the Orange […]
MFB: Online and mobile – on the wave in Romania, to attract increased ad budgets by the end of the year
Romanian digital sector, with online and mobile advertising, saw the biggest increase in attracted budgets, year per year, in 2011, as Alexandra Olteanu, Managing Director Initiative Romania, said, Wednesday, at […]
MFB: Romanian TV to attract Euro 190M ad investments in 2012
According to Media Fact Book, Initiative analysis made public on Wednesday, TV keeps its supremacy as the main channel that attracts advertising budgets in 2012 also digital had a steep […]
MFB: Digital – second after TV in 2011; total value of Romanian media market in 2012 – Euro 303M
Initiative launched Wednesday, in a press conference organized at its headquarters, Media Fact Book (MFB), that reached its 16th edition and that includes detailed info on ad budgets spent in […]
Initiative communicates the newest Altex campaign through an innovative online format on Yahoo!
Initiative announces, through a creative media project on Yahoo!, the most recent Altex offer for Samsung TVs. The new format, implemented on Yahoo!’s home page, was made in a 3D […]
“We Day” in Romania: 110 partners and media exposure of Euro 300,000
The fundraising campaign “We Day”, supported pro bono by Initiative, broght $1,5M to the “Free the Children” foundation. This is the largest international fundraising media campaign, for which more than […]
Initiative supports pro bono the international media fundraising campaign for Free the Children
Initiative supports pro bono the international media fundraising campaign for Free the Children, as Romanian Initiative obtained, with the help of its partners, media exposure for “We Day”, an action […]