Initiative communicates the newest Altex campaign through an innovative online format on Yahoo!

Digital & Media, Media

Initiative announces, through a creative media project on Yahoo!, the most recent Altex offer for Samsung TVs. The new format, implemented on Yahoo!’s home page, was made in a 3D brochure format that allows a fast navigation and visualization of Altex’s promotion.

Through the 3D Brochure format, we offer to our potential clients info about the promotion and we dare them to be the 1st to discover Samsung products, in an innovative way

Marylou Grigorescu

Media Manager Altex

Initiative is Altex’s media agency since February, when it won the account following a pitch to which other 5 media agencies attended. The current campaign is running from May 14th to May 20th.

We wanted a dynamic and creative support for this campaign, that will communicate our message towards consumers in a really captivating way. The project we developed together with Yahoo!, a first in Romania, suits very well the strategy and allows us to create Altex’s clients an interactive experience

Andreea Dinescu

Client Service Director Initiative

As a media agency,  Initiative offers Altex specialized services such as consultancy, strategy, planning and media buying, integrating innovative projects in consumers’ approach.

The team working on the project includes Ciprian Lerca – Marketing Manager and Marylou Grigorescu – Media Manager from Altex and Andreea Dinescu – Client Service Director, Silvia Zbarcea – Account Director & Head of Unit and  Alina Tane – Digital Account Manager from  Initiative.