Skip to content
AdHugger

  • Home
  • Business
    • e-Commerce
    • Start Up
    • Know-how Sharing
      • Leadership / Mentorship
      • Training
      • Case Studies
      • Education
    • Mobile
    • ITC
      • Gaming
    • Profiler
      • People
      • Women in Business
    • Finances
  • Marketing
    • Branding
    • Innovation
    • PR
      • Specialized Communication
      • Crisis Communication
    • Studies
    • Consumption Habits
    • CSR
    • Guerilla
    • Events
  • Creativity
    • Ads
    • Festivals & Awards
  • Digital & Media
    • Media
    • Social Media
    • OOH / DOOH
  • About AdHugger
    • Contact & Newsletter

Wunderman Thompson launched an AI creative testing solution

Alice Gavril takes over as Managing Partner of Romanian Godmother

Movement Strategy adds Joe DeSalazar as EVP, Head of Accounts

Accenture: Raluca Burghelea – Country Managing Director Romania, Gianrodolfo Tonielli – SAP Business Group Lead for Italy, CE and Greece.

Dan Clays Named CEO of Omnicom Media Group EMEA

Finnish furniture re-commerce shop Mjuk raises €2.5M to ensure minimal waste for brands and the best prices for consumers

Initiative communicates the 1st Lidl media campaign in Romania

October 31, 2011May 12, 2012 Cristina Blanaru Media

Initiative communicates the 1st Lidl media campaign in Romania, that started in October, in print and on TV.

Initiative developed and implemented the 1st Romanian media campaign for Lidl, the biggest food chain in Europe. The image campaign is focusing on communicating the regional specifics for Lidl products protfolio and was launched on October 7th, when Lidl inaugurated 11 new stores.

Ran by Initiative in print and on TV, the campaign is supporting company’s positioning that comes with the promise to offer Romanians, in their immediate proximity, quality products for the best price, provided to them directly from the producers.

We are happy to be Lidl’s partner and we are prepared to support with all Initiative’s know-how their communication in Romania. As it is the 1st Lidl campaign, the debut was important, as we made a push on TV and in print to support brand notoriety’s growth on Romanian market

Alexandra Olteanu,

Managing Director Initiative.

Lidl has for now 120 stores in Romania and, by the end of the year, it will reach to 125 and will turn into the biggest modern retailer, with national coverage, in terms of owned stores.

Initiative Romania won the media account following a pitch organized in September. The agency will offer specialized services of media planning & buying, strategy, media and digital consultancy.

Initiative’s team working on Lidl account includes Ruxandra Stefan – Client Service Director, Andreea Dinescu – Account Director, Liliana Pirvu – Strategic Planner, Dan Togea – Senior Media Planner and Cristina Chinde – Research Manager.

Tagged account campaign Initiative Initiative Romania LIdl Lidl Romania media

Post navigation

Mobile and PR, at Dubai Lynx 2012
Google to launch Google Engage, its program for companies, in Romania
Latest news
  • Wunderman Thompson launched an AI creative testing solution
  • Alice Gavril takes over as Managing Partner of Romanian Godmother
  • Movement Strategy adds Joe DeSalazar as EVP, Head of Accounts
  • Accenture: Raluca Burghelea – Country Managing Director Romania, Gianrodolfo Tonielli – SAP Business Group Lead for Italy, CE and Greece.
  • Dan Clays Named CEO of Omnicom Media Group EMEA
Creative Commons License
AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/

About

  • About AdHugger
  • Contact & Newsletter
Creative Commons License
AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/

Our news directly in your inbox:

Categories

Archives





Proudly powered by WordPress | Theme: NewsAnchor by aThemes.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT