McCann Erickson launched, since moving in a new headquarters, a series of non-advertising initiatives, such as McCann Pop-Up Gallery (June) or Garage Sale (July). The latest intiative of this kind is Sufrageria (livingroom), a project made together with Curtea Veche Publishing, a collaboration set-up and led by the creative shop Griffon & Swans.
Sufrageria implies 3 things: an ever-growing library open to McCann’s staff, clients and friends, a pop-up shop area and a melting pot, a real living room for agency’s employees.
On September 30th, Sufrageria will have a closed-list Tea Party, starting 19.00.
Sufrageria is available on 18 Jules Michelet street, next to British Embassy, and also at www.mccann.ro.