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Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE

Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025

Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo

Madrí Excepcional launched with impact in retail, by Bergenbier SA and Mediascope

Retail Media Hub announces a strategic partnership with Schwarz Media

Oxygen launches Oxygen Media, a new specialized media planning & buying agency

Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE

Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025

Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo

Madrí Excepcional launched with impact in retail, by Bergenbier SA and Mediascope

Retail Media Hub announces a strategic partnership with Schwarz Media

Oxygen launches Oxygen Media, a new specialized media planning & buying agency

Tag: innovation

The creative shop AIN’T launched DOZZ, the first soup in a can on the market

AIN’T  signed DOZZ’s launching campaign, branding and design. Produced by FoodVision, the natural soup in a can also brings with it a new product category, previously non-existent on the market. […]

April 28, 2025April 28, 2025 Maggie Hanson Ads, Branding, Creativity, Digital & Media, Marketing, OOH / DOOH

„You. Intensified.” with Syoss – the 2025 relaunch opens a new intense chapter in the brand’s story

Syoss proudly marks a new chapter under the signature “You. Intensified.”, with a major relaunch that reconfirms the brand’s mission: to deliver professional performance at every stage of hair transformation. […]

April 7, 2025April 11, 2025 Maggie Hanson Branding, Creativity, Fashion / Beauty, Marketing

Henkel Romania marks 30 years of success through innovation and technology in trade marketing with Mediascope

Henkel Romania, one of the leaders in the consumer goods market, celebrated three decades of presence in Romania through a campaign held between September 1, 2024, and November 15, 2024, […]

March 19, 2025 Newsroom All News, Creativity, Marketing

Maison Hennessy and OK C’Est Cool, behind Hennessy X.O Collection by Florian Zumbrunn

To revisit the design of its iconic Hennessy X.O decanter, Maison Hennessy enlisted the creative agency OK C’EST COOL to conceive a unique experience blending ultra-customization, artistic creation, and robotic […]

December 16, 2024December 16, 2024 Cristina Blanaru All News, Creativity, Innovation, Marketing

Marketing in a multinational versus an agency – the power of challenges and perspectives

After 12 years at a leading multinational, which played a key role in my professional development, the transition to an agency came with a number of challenges, but also with […]

October 4, 2024October 4, 2024 Guest Post Leadership / Mentorship, Marketing, Women in Business

Vienna, promoted by micro dosing by Vienna Tourist Board and Jung Von Matt

Vienna Tourist Board has created a novel way to prepare visitors for the full experience of the city, namely microdose vienna – profoundly introspective product innovation playing on the fashionable practice of microdosing, offering […]

April 19, 2024May 10, 2024 Newsroom Creativity, Innovation, Marketing

Biz Innovation Forum by Romanian Biz Magazine to take place in Bucharest on March 15

Romanian Biz Magazine hosts, on March 15th, at InterContinental Athénée Palace Bucharest, Biz Innovation Forum, an event dedicated to innovation in business that concentrates in just a day ways to […]

March 11, 2024March 11, 2024 Cristina Blanaru All News, Business, Digital & Media, ITC, Marketing

StrawberryFrog unveils its new partner firm, inplural

StrawberryFrog, the pioneer of Movement Thinking™,  unveils its new partner firm, inplural, a transformation company positioned to redefine the integration of brand purpose with company culture through the design of […]

February 23, 2024February 23, 2024 Cristina Blanaru All News, Business, Creativity

Moldova and Digital Europe: Pioneering Digital Innovation in Eastern Europe

Moldova takes a new step in its journey towards Europe’s next fully digitalized, most investor friendly economy by joining the Digital Europe Program. This event, marked by the signing of […]

February 23, 2024February 23, 2024 Cristina Blanaru All News, Digital & Media, ITC

MGID Becomes IAB Romania Member to Drive Digital Advertising Innovation In The Market

MGID, a global advertising platform, has announced its membership in IAB Romania, an advertising business organization that develops industry standards, conducts research and provides legal support for the online advertising […]

August 16, 2023August 16, 2023 Cristi Filipescu Digital & Media

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