Tag: innovation
Valentin Bueno – new VP / Area Director for IAA in Latin America
The International Advertising Association (IAA) announced the appointment of Valentín Bueno as its new Vice President / Area Director for Latin America. In this role, he will lead the regional […]
Ender Bolat (FoodVision): “International expansion is one of the core pillars of our long-term strategy”
Less than a year after its launch, DOZZ — the brand of soups in aluminum cans — has achieved two major international recognitions: a Gold Award at the prestigious Lunch! […]
DOZZ, the Romanian innovation conquering Europe and creating a new food-to-go category: soups in aluminum cans
Less than a year after its launch, DOZZ — the brand of soups in aluminum cans — has achieved two major international recognitions: a Gold Award at the prestigious Lunch! […]
The creative shop AIN’T launched DOZZ, the first soup in a can on the market
AIN’T signed DOZZ’s launching campaign, branding and design. Produced by FoodVision, the natural soup in a can also brings with it a new product category, previously non-existent on the market. […]
„You. Intensified.” with Syoss – the 2025 relaunch opens a new intense chapter in the brand’s story
Syoss proudly marks a new chapter under the signature “You. Intensified.”, with a major relaunch that reconfirms the brand’s mission: to deliver professional performance at every stage of hair transformation. […]
Henkel Romania marks 30 years of success through innovation and technology in trade marketing with Mediascope
Henkel Romania, one of the leaders in the consumer goods market, celebrated three decades of presence in Romania through a campaign held between September 1, 2024, and November 15, 2024, […]
Maison Hennessy and OK C’Est Cool, behind Hennessy X.O Collection by Florian Zumbrunn
To revisit the design of its iconic Hennessy X.O decanter, Maison Hennessy enlisted the creative agency OK C’EST COOL to conceive a unique experience blending ultra-customization, artistic creation, and robotic […]
Marketing in a multinational versus an agency – the power of challenges and perspectives
After 12 years at a leading multinational, which played a key role in my professional development, the transition to an agency came with a number of challenges, but also with […]
Vienna, promoted by micro dosing by Vienna Tourist Board and Jung Von Matt
Vienna Tourist Board has created a novel way to prepare visitors for the full experience of the city, namely microdose vienna – profoundly introspective product innovation playing on the fashionable practice of microdosing, offering […]
Biz Innovation Forum by Romanian Biz Magazine to take place in Bucharest on March 15
Romanian Biz Magazine hosts, on March 15th, at InterContinental Athénée Palace Bucharest, Biz Innovation Forum, an event dedicated to innovation in business that concentrates in just a day ways to […]