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Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE

Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025

Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo

Madrí Excepcional launched with impact in retail, by Bergenbier SA and Mediascope

Retail Media Hub announces a strategic partnership with Schwarz Media

Oxygen launches Oxygen Media, a new specialized media planning & buying agency

Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE

Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025

Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo

Madrí Excepcional launched with impact in retail, by Bergenbier SA and Mediascope

Retail Media Hub announces a strategic partnership with Schwarz Media

Oxygen launches Oxygen Media, a new specialized media planning & buying agency

Tag: Marketing

Romanian email marketing market: Mediapost Hit Mail group bought 75% of White Image

White Image, the largest company in the email marketing sector in Romania, has been taken over 75% by Mediapost Hit Mail, the largest direct marketing group in Romania and Bulgaria, […]

July 3, 2023July 30, 2023 Cristina Blanaru All News, Business, Marketing

Publicis Groupe Acquires VIVnetworks to Create World’s Largest Performance-Driven Affiliate Marketing Solution

Publicis Groupe announced the acquisition of VIVnetworks, the leading affiliate marketing agency in Central and Eastern Europe. With a client portfolio of over 900 merchants across 27 countries, VIVnetworks helps […]

November 14, 2022November 14, 2022 Newsroom All News, Business, Marketing

Analytic Partners report: Marketers who cut spend risk losing 15% revenue during recession

Analytic Partners, the leader in commercial mix analytics, has released its latest ROI Genome Intelligence Report, which shows the dangers of cutting marketing spend in a recession and the opportunities […]

August 3, 2022August 3, 2022 Maggie Hanson All News, Business, Marketing, Studies

SportingPedia: National football teams from England, France and Brazil, over €1BN market value

Football has become big business in recent decades, with players and coaches costing clubs hundreds of millions in transfer fees and wages each year. However, some countries produce exceptionally expensive […]

June 29, 2022July 7, 2022 Maggie Hanson All News, Business, Marketing, Studies

Customer care industry leaders, awarded at Romanian Contact Center Awards 2022

Conference Arena, member Marketing Insiders Group, organized the 13th edition of “Romanian Contact Center Awards”, the most important competition dedicated to performance in customer care in Romania. The ceremony took […]

June 17, 2022June 17, 2022 Cristina Blanaru All News, Business, Events, Marketing

Report: Mobile advertisers have their say on privacy-first marketing

Tenjin, a leading mobile measurement platform for indie and mid-sized mobile game publishers, together with Growth FullStack, a platform powering custom business intelligence for mobile advertisers, released the full report […]

June 8, 2022June 8, 2022 Maggie Hanson All News, Business, Studies

New sales manager at Hawk increases DOOH focus as omnichannel marketing platform continues to grow

Hawk Platform, has appointed Georgia Yaksich as agency sales manager as it continues to expand its commercial team to meet the ongoing growth in demand for its cross-channel advertising and […]

June 8, 2022June 8, 2022 Newsroom All News, Business, Digital & Media, OOH / DOOH, People

impact.com Announces Partnerships Experience Event, iPX, Bringing Together All Players in the Partnership Economy and Featuring Special Guest Trevor Noah

impact.com, the world’s leading partnership management platform, announced today it will bring together all players in the partnership economy at its Partnerships Experience (iPX) event—on June 14 at Pier Sixty […]

May 18, 2022May 18, 2022 Maggie Hanson All News, Digital & Media, Events, Marketing

Zyxel appointed Kevin Drinkall as its EMEA Marketing Director

Zyxel Networks announced the appointment of Kevin Drinkall as its EMEA Marketing and GTM Strategy Director. The appointment comes as Zyxel Networks continues to expand in Europe, Middle East and […]

May 18, 2022May 18, 2022 Newsroom All News, Business, ITC

Cavai tests innovative new approach for the Home Office’s ‘ParentWise’ pilot campaign helping parents and carers in the West Midlands 

Cavai, the leading conversational advertising cloud, has delivered a ground-breaking part of a pilot child safety campaign for the Home Office, generating broad engagement from parents and careers keen to […]

May 17, 2022May 17, 2022 Newsroom All News, Digital & Media, Marketing

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