Tag: media
Romanian ABC monitors the investments in advertising for printed press
BRAT, Romanian ABC, launched MIPPS (Monitoring of the Investments in advertising printed press), the 1st service of this kind. This study completes BRAT’s information offered to advertising industry and represent […]
New changes at Realitatea
Sorin Freciu, President of Realitatea Media Board, takes over as CEO of the company, while Sorin Enache, the general manager, will take care more of the increasing of the editorial […]
JCDecaux became the largest outdoor advertising company in the world
JCDecaux SA has become the largest outdoor advertising company in the world, with revenues in 2010 of €2,350 M. Based on its three divisions of Street Furniture, Transport and Billboard, […]
Google gets into weddings
Google helps people that decide to get married to make the best out of their wedding day and offers them a wedding-specific templates in Google Sites, Google Docs and Picnik, […]
Cosmote Romania targets the business sector with a new campaign
Cosmote Romania launched a new communication platform targeting the business sector. All the campaign built on this platform will have a common point, the message that communication is an important […]
“Bestprint”, code named at The Secret Service
Romanian printing house Bestprint, present on the market for 12 years and that invested over Euro 6M in equipments for offset printing, chose The Secret Service to communicate itself. The […]
Unusual promotion for Opel in Romanian Ziarul Financiar promotes
Opel Romania and Ziarul Financiar made the 1st interactive ad in Romanian printed press, launching an innovative project that sees the printed edition of Ziarul Financiar carrying a demo movie […]
Media organization protest after mandatory TV tax is skipped by law
More Romanian media organizations are protesting after the silent adoption by Deputy Chamber of a Social Democrat Party initiative of eliminating the obligation to pay a tax for the State […]
Over 100,000 eBooks available on Okian.ro
Six months after entering the Romanian book market, Okian.ro also enters digital books market with a portfolio of over 100,000 eBooks from over 450 publishing houses. All the titles are […]
UPDATED: Romanian Mars-Wrigley media account changes the agency
(adds a statement from OMD’s Managing Director and more info) Romanian Mars – Wrigley media pitch saw OMD Romania taking over the management of media account. The decision was taken […]