Romanian ABC monitors the investments in advertising for printed press

Creativity, Marketing, Media

BRAT, Romanian ABC, launched MIPPS (Monitoring of the Investments in advertising printed press), the 1st service of this kind. This study completes BRAT’s information offered to advertising industry and represent an useful instrument to analyze advertising investments.

Product of a close partnership between publishers and media agencies, MIPPS was launched following a BRAT’s decision in June 2010 and has a dedicated team inside the organization.

MIPPS offers the result of monitoring 159 publications.