Tag: online
Bitdefender and MSLGroup The Practice hit the Fortresses’ Road
To mark the launch of Fortresses’ Road app, Bitdefender and MSLGroup The Practice organized, in Romania, the Transylvanian Fortresses’ Tour, aiming to add value and bring back into the spotlight Romanian touristic landmarks […]
IAB Academy, launched by IAB Romania
IAB Romania launched IAB Academy, an educational program aimed to develop the knowledge of online advertising professional via share of know-how at theoretic and applied level. The purpose of the […]
Digital Marketing Forum 2016 – all you need to know about online marketing
As company’s promotion is in full process of reinventing and when, according to an EY Romania study, 91% of the local companies consider social media a competitive advantage and 74% use […]
The digital mailman – the first campaign exclusively digital from Romanian Postal Services
Romanian Postal Services (Romanian Post) finalized the first communication campaign running exclusively in digital, with help from atelieru.ro and which took place in the same time with a make-over for Post’s website and […]
RTB House – European Tech Meets Latin America
Ad tech company RTB House expands to Latin America, bringing the success of European online display advertising to LATAM markets. The company specializes in sophisticated retargeting scenarios and operates worldwide. […]
ROADS: Romanian online ad market in H1 2015 – €10.2M
According to the most recent edition of ROADS, study made by IAB Romania and PwC Romania, the total reported value of the online ad market in Romania was, in the first […]
GPeC: Romanian e-commerce surpassed €1.4BN in 2015
According to the main Romanian e-commerce players estimations as well as the estimations of the Romanian e-commerce market authority GPeC, the total value of Romanian online retail has grown from €1.1BN in […]
ThinkDigital Romania to handle exclusively the online sales for Mediafax Group starting Jan 1st 2016
ThinkDigital Romania announced that it takes over exclusively, starting January 1st 2016, the online sales for Mediafax Group, confirming – via a release published in IQAds – an information distributed yesterday on […]
ADEX: Online advertising, driven by display in H1 2015 to a total of €16bn
IAB Europe, in collaboration with IHS Technology, published the first ever AdEx Benchmark H1 2015 report, revealing online advertising grew 9.7% on a like-for-like basis to a value of €16bn […]
IAB’s Digital Scope: TV consumption, surpassed by the Internet one in Romania
Romanian internet users are spending over 5 hours a day hooked to the internet, browsing or using online services, as shown by Digital Scope, a study made by IAB Romania along […]