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D&AD appoints 26 new ambassadors in 10 Countries

LANEIGE appoints Jung von Matt HANGANG for global Bouncy & Firm Serum campaign

Legal AI Legora got Jude Law to front its global brand campaign

LOT Polish Airlines is celebrating the 10th anniversary of its route from Warsaw to Cluj-Napoca

Anca Teletin, Grapefruit: “Creativity is not just a skill that you have, it’s a thinking pattern, and the way you approach life and solve problems”

Wave office building in Gdańsk recertified as an “Object Without Barriers”

Monta acquires Vourity’s charge point management software contracts from ABB E-mobility in the Nordics

Contagious Radar 2026 reveals the key trends set to shape culture and marketing in the year ahead 

BBH books LastMinute.com

Schwarzkopf – Official Hair Partner for Mercedes-Benz Bucharest Fashion Week

Tag: real-

real,- Hypermarket supports students education, through dedicated internship program

Starting this fall, real, – Hypermarket Romania, has initiated a partnership with the universities, where students at the Academy of Economic Studies in Bucharest can participate in programs within the […]

December 6, 2012March 20, 2013 Cristina Blanaru Business

Metro Group sold Real Eastern Europe to Auchan for Euro 1.1BN

Metro Group sold Real Eastern Europe for Euro 1.1BN to Auchan, the transaction including operational activities in Poland, Romania, Russia and Ukraine as well as real estate assets. Metro keeps Real German […]

December 3, 2012 Cristina Blanaru Business

real,- Hypermarket relaunched its own brand of sliced toasts

Real,-‘s own toast sliced bread was relaunched in 4 different pack variants (Classic, Integral, Graham and Rye). The bread is produced in Romania and its recipe was developed to fit  customer’s […]

September 10, 2012 Cristina Blanaru Branding, Marketing

real-, chills down summer heat launching the beer promotions season

real-, decided to fight against hot torrid Romanian summer and July’s unbearable heats by coming up with cold beer, as it introduced promotional offers for tens of types and brands […]

July 5, 2012August 22, 2012 Cristina Blanaru Business, Studies

real,- relaunched its Condiments Bazaar

“Condiments Bazaar”, a concept initially launched by real,- Hypermarket as a pilot project, has been redesigned and developed following positive reactions from customers. The new concept involves an improved shopping […]

June 26, 2012July 6, 2012 Cristina Blanaru Business, Marketing

Anniversary campaign for real, – Hypermarket, at 5 years of presence on Romanian market

real, – Hypermarket celebrates 5 years of existence on the Romanian retail market through a strong marketing anniversary campaign that rewards customer loyalty and employees. In this campaign, customers can […]

October 11, 2011May 12, 2012 Cristina Blanaru Marketing, PR

real,- România supermarket chain launched its own beer brand

The Romanian supermarket chain real- launched recently its own brand of beer, that is produced in Romania by a Belgium producer and has a Belgium recipe. The beer comes in […]

July 23, 2010 Cristina Blanaru Creativity, Marketing

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