Tag: report
ZenithOptimedia: Google takes top position in global media owner rankings
Google is now the world’s largest media owner, according to ZenithOptimedia’s “Top Thirty Global Media Owners” report. Google moves up from second position and boasts media revenues 39% higher than […]
mediaTRUST: Romanian tourism visibility in advertising in the first four months of 2013
Tourism visibility in advertising has recorded a positive evolution in terms of number of advertisements displayed by the media, according to a mediaTrust analysis. During the period January 1 – […]
Marketing Sherpa published 2013 Email Marketing Benchmark Report
MarketingSherpa published recently 2013 Email Marketing Benchmark Report, highlighting the trends for this year in the specialized industry. The new report outlines a series of emerging trends in email marketing. […]
RECMA released Global Report Network Diagnostics; Media Investment (the group) mentioned in the report
RECMA (Research Company Evaluating the Media Agency Industry) released on Monday its Global Report Network Diagnostics, that consists in an aggregation of the qualitative evaluations that cover 46 countries (Croatia and New Zealand newly […]
Art Director Club of Europe launched ADCE Annual Report for iPad
ADCE Annual Report for iPad includes the most awarded advertising campaigns in Europe, being the only publication that presents a selection of over 600 works from 18 countries. All the […]
ANCOM: Broadband internet – accessed from more and more mobile access points by Romanian users
The broadband internet access market continued, in the 1st half of 2012, its rising trend on all segments, with access to the internet from mobile points registering the highest increase, […]
GemiusAdMonitor: Romania’s most used banners are the standard ones
According to gemiusAdMonitor, in the online campaigns that run in Romania, the most used types of banners are standard ones (94.2 % of campaigns) with a medium click rate of 0.2 […]
Gemius report: CEE vs. global mobile trends – keeping up not copycatting
Mobile web has arrived to CEE, with Internet users of Central and Eastern Europe browsing websites on their mobile devices with growing enthusiasm, according to “Do You CEE?” report from […]
Ursus Breweries announced results of a SABMiller report on responsible drinking messages on packaging and in commercial communication
92.3% of the commercial communications made by Ursus Breweries Romania have Responsible Drinking Messages complying with SABMiller’s standards, and 91.36% of company’s products have references to messages that warn consumers […]
gemiusAdMonitor: Common yet less popular – most frequent and most effective display ads in CEE
Traditional formats turn out to be most popular in CEE, even if they generate less clicks than the more interactive ad forms, is one of the conclusions of gemiusAdMonitor, a […]