Tag: report
Initiative Romania launched Media Fact Book 2014 and predicts the start of media’s programmatic era
Initiative Media, part of Interpublic MediaBrands and active in Romania as part of Lowe Group, launched Media Fact Book 2014, the 18th edition of the only report that offers an […]
Romanian digital natives receive financial support from parents
A first syndicated report from a series dedicated to Romanian Digital Natives, “Financial Behaviour: Income and expenses budget for Romanian digital natives”, drafts an image of Romanians aged 14-24 y.o, active […]
Valentine’s Day and the Romanian advertising
Valentine’s Day is the opportunity that Romanian merchants are speculating to the max and this is visible in their promotional campaigns, according to a mediaTRUST monitoring. Between 1-14 February, there […]
Gemius study: CEE most popular display ads versus click
In Poland, Slovakia and Bulgaria, online campaigns are the most often clicked while in Poland, ad formats, other than the regular banner, are more widespread, according to a Gemius report […]
ZenithOptimedia: Stable ad growth in 2013 paves way for recovery in 2014 and 2015
The global advertising market is set to enjoy the same healthy rate of growth experienced in 2012 – which saw ad spend boosted by the London Olympics and the US elections […]
Heineken continues “Brewing for a better future”
Heineken Romania recently published its CSR report, the 4th edition of its Sustainability report which shows company’s progresses in all areas of “Brewing a Better Future” agenda. We have the […]
DARD powered by RECMA updated its USA Top 112 digital agencies guide
After the industry had witnessed, in 2012 – 2013, a swath of agencies revealing new acquisitions, restructures, services and brandings and, in order to track the various changes within the industry, […]
Andreea Marin – most publicized Romanian celebrity in print for 2nd month in a row
Andreea Marin and Victor Becali continued, for a second month in a row, to top the rankings of the most publicized celebrities in Romanian printed press, mediaTRUST reports. Andreea Marin […]
mediaTrust: Most quoted Romanian media sources in May
Hotnews.ro, Realitatea TV and Antena 3 are the media sources most quoted in the print press in May, according to a mediaTrust report based on 438 materials referring to printed or […]
mediaTrust: Gabriela VrAnceanu Firea, Ecaterina Andronescu and Andreea Pora – top of female public figures present in TV studios in April
Ecaterina Andronescu, Gabriela Vranceanu Firea, Andreea Pora and Alina Gorghiu are first in the top of women with most presences in TV studios, a mediaTRUST analysis shows. Ecaterina Andronescu (Social […]