Marketing Sherpa published 2013 Email Marketing Benchmark Report

Marketing, Studies

MarketingSherpa published recently 2013 Email Marketing Benchmark Report, highlighting the trends for this year in the specialized industry.

The new report outlines a series of emerging trends in email marketing. According to it, mobile and new developments will affect email marketing programs, email scope in overall marketing budgets will modify, there will be changes in metrics tracked and average rates, in deliverability improvement practices. Also, new trends will influence estimated ROI from email, email send volume, email testing practices, automation tactics and lists growth.

The report focuses on the market, the message, the medium and the marketer.

As The Benchmark Report shows, email is no longer limited to computers and workstations, with companies likely to have their email marketing programs affected by pervasiveness of smartphones and tablets (58%), social media (57%),  user engagement metrics by webmail clients to deliver and place messages in users’ inboxes (40%), location-based marketing (29%), modifications to privacy policy regulations (20%), gamification of marketing programs (10%) and others.

MarketingSherpa publishes case studies, Benchmark Reports, exclusive research, how-to instructional materials, and six content-specific newsletters for more than 237,000 content, email, inbound marketing, search, B2B and consumer marketing professionals each week.

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