Tag: Romania
InfluenceMe 2019: Romanian consumers’ attitudes and preferences, influenced by campaigns with cultural components and social impact
In a world continuously fighting to grab consumers’ attention, the influencer marketing concept became central for most communication campaigns. The budgets directed towards influencers campaigns continue to raise and people […]
FCB orchestrated “the impossible” for Samsung at 2 music festivals in Romania
FCB Bucharest won a pitch and handled activations for Samsung Galaxy S10 at 2 music festival which took place in Romania, Neversea and Untold. The client asked the agency to […]
Unilever launched Plant Line personal care brand on Romanian market
Unilever expands its personal care portfolio on Romanian market, launching Plant Line brand. The communication campaign to launch the new brand includes a mix of promo activities like TVC, digital […]
#UMImpactDay in Romania: Agency donated for the 2nd year a day to get involved in social causes
Romanian media agency UM donated this year too a day for involvement in social causes, with help of the Swedish organization for individual humanitarian help. On July 25th, the over […]
Co-working market in Romania: Impact Hub Bucharest expands by merging with 3house
Impact Hub Bucharest, organisation supporting for over 7 years entrepreneurship in Romania via co-working, acceleration programs and events, merged with 3house, the new concept of work spaces launched in 2018. […]
Zenith: Internet advertising will exceed half of global adspend in 2021
Although as internet ad market matures, Zenith projects growth to slow from 17 % to 9 % a year. Internet advertising will account for 52 % of global advertising expenditure […]
EIT Digital expands its network, Techcelerator from Romania joins the EIT Digital Ecosystem
Following a national selection, Techcelerator was elected to collaborate in Romania with EIT Digital – a leading European organization driving Europe’s digital transformation. In this capacity, Techcelerator will look for, […]
McCann Worldgroup Romania – the only agency in Romania to win at Cannes Lions 2019
McCann Worldgroup Romania’s team was one of the 6 teams from all over the world that made it into the finals of the Hackathon and spent a week in Cannes, […]
Romanian Effie Awards 2019: 31 awards scooped by 13 agencies and companies
13 agencies and companies were awarded during the Gala marking the closure of the 16th edition of Romanian Effies. The event took place at Romanian Atheneum and was hosted by […]
Media Fact Book 2019 by Initiative: Romanian media market’s value in 2018 = €454M
Romanian media market posted a sustained growth in 2018, reaching €454M in the end of the year, up 10% compared to 2017, as the new Media Fact Book from Initiative Romania […]