Tag: strategy
Brand Activation Strategy – understand brands’ efforts to build a powerful relation with their target
Brands Activation Strategy, an new Smark KnowHow event – will take place on June 15th and targets marketing professionals in Romania, aiming to make the participants understand which are the […]
iPlan powered by The Network – the best strategic planning program with zero costs for participants
In an economical environment where companies must administrate their resources more careful, the benefits for strategic planning are more and more obvious, as managers are acting on diminished markets with […]
Romanian Internal Affairs Ministry will send “journalistic-style” press releases
Romanian Internal Affairs Ministry (MAI) announced that it will send “journalistic-style” press releases and will have a special strategy for media crisis, according to Mediafax. According to the news agency, […]
“Rediscover Romania” 2011 by Petrom – the best strategy in Europe, at Digital Communication Awards
Rediscover Romania 2011 campaign, initiated by Petrom and supported by Dacia, Romtelecom, BCR, Paralela 45 and Romanian Peasant Museum, was chosen the Online Campaign with the best Strategy in Europe. […]
GfK to “Own the future”
GfK, the fourth largest market research company in the world, will be operating under a new corporate strategy from January 1, 2012. This new strategy is designed to align with, […]
Russ Lidstone, CEO Euro RSCG London: Our biggest priority is creating ideas that deliver effectiveness and a return on investment
Travelling to work by tube, listening to iPod, catch up with the press, read emails, check Twitter, then client meetings, internal meetings, pitch reviews and finance budget meetings but also […]
Credit Europe Bank relaunched crediteurope.ro
Credit Europe Bank relaunched its website following the online implementation of bank’s strategy for 2011.
BrandTailors appoints Andreea Florea as the new coordinator of the Brand Strategy Department
BrandTailors – strategic brand consultancy and design firm – appointed Andreea Florea at the head of Brand Strategy Department, as it continues the internal process of organization structure rethinking and […]
Cocoon Group signs the new packaging design and visual for a new range of Gerovital Plant
Cocoon Group realized the new packaging design and the new visual for a new range of Gerovital Plant products, from Farmec. With modern letters and a new original logo, Gerovital […]
Saatchi & Saatchi is handling the strategy and creation for all Tnuva brands in Romania
Starting September, Tnuva, one of the main players on Romanian dairy market, entered Saatchi&Saatchi Bucharest’s portfolio. This way, the agency will insure for its new client services of strategy and […]