Tag: study
Top MediaIQ with the most visible 5 communication campaigns in Romania in the last 6 months
Five communication campaigns that took place during the last six moths generated, for the promoted brands, 24.8% more apparitions in online mass-media compared to the same period last year, according […]
UPS Pulse of the Online Shopper: European consumers want choices and convenience when shopping online
UPS Pulse of the Online Shopper Europe Study, made by comScore and UPS (NYSE: UPS), was just released and analyzes what online shoppers are looking for in the customer experience – from […]
Gemius: Standard banners remain most popular online ad formats in CEE
Standard banners remain the most popular online ad formats in Central and Eastern Europe; the highest click rates are scored by pre-roll banners, top players and interstitial ones, according to […]
GfK: Increased importance for internet and technology in Romanians’ buying decisions
Internet penetration in Romania increased constantly during the last couple years, reaching 53% at national level an at 63% in urban areas among people aged over 15 years old, in […]
Bitdefender study: Children Use Android as Young as 5
Parents buy smartphones for their toddlers when they are as young as 5 years old, boosting the risk that malware infections and SMS fraud will increasingly target users who are […]
PayU: Sales doubled in online retail compared to 2012
Romanian online retail sales increased 141% from January to July 2013, compared to the same period in 2012, PayU reports. PayU came up with those conclusions by analyzing the total […]
Mobile operators and their ad campaigns in Romania in H1 2013
Orange, Vodafone and Cosmote, the main players on Romanian mobile telephony market, are among the advertisers investing the biggest budgets and having the highest ad volumes in H1 2013 . […]
EC study: Europe loves Wi-Fi, more spectrum should be made available
A new European Commission study has found that people love using Wi-Fi internet and the trend is on the rise. 71% of all EU wireless data traffic in 2012 was […]
Gemius: Video ads in CEE – most popular in Ukraine, Poland and Czech Republic
In Central and Eastern Europe, the markets where video ads enjoy the biggest popularity are Ukraine, Poland and Czech Republic, as a Gemius research on advertising activities in CEE shows. […]
Study: Romanians and their smartphones
Our Mobile Planet, a study made globally by Google and Ipsos MediaCT, analyzed how spread smartphones are and the way they are used by their owners. IqAds.ro made an article based […]