Tag: study
DARD powered by RECMA updated its USA Top 112 digital agencies guide
After the industry had witnessed, in 2012 – 2013, a swath of agencies revealing new acquisitions, restructures, services and brandings and, in order to track the various changes within the industry, […]
Mediascope study: Ukrainians – 1st in time spent online, Czechs – 1st in using the email, while Danes lead in online reviews and feedback
Ukrainians spend the most time online, around 20 hours a week, followed by Romanians (18.6 hours) and Turks (18.3 hours), according to the most recent edition of IAB’s Mediascope. In Europe, […]
Gemius study: Mobile ads are gaining ground in CEE
An average of 3% of advertisements in Central and East Europe is displayed on tablets and phone screens, with Lithuania assuming the leading position in this field, a Gemius study […]
Media Fact Book Initiative 2013: Performance media – biggest increase of ad budgets attracted in 2012
Initiative Romania launched Media Fact Book 2013, the 17th edition of the study that makes a complete analysis of Romanian media market, highlighting market’s transformations during 2012 and perspectives and […]
Gemius study: Giants knocking at the CEE e-business doors
The entry of Google or Amazon to the e-commerce market in CEE has been brought up on many occasions, but the business does not seem to take the matter seriously. […]
Women from Paparazzi Generation, a new HumanGraphExperience
HumanGraphExperience continues with “Women from Paparazzi Generation”, which analyzes the importance of the image for young women aged 14-24 y.o. Once with tech development (mobiles with performant cameras, photo cameras […]
GfK study: Privately owned brands beat economical crisis
A GFK study monitoring households consumption shows that, during last years, privately owned brands posted an accelerated growth, reaching to a 12% share of the total value of large consumption […]
BRAT to make a pitch to select a measurement provider for SATI and MIPO
BRAT members decided, during Internet department’s General Assembly, to start a pitch to select the providers of measurements for SATI and MIPO for 2014-2017. The contract with the actual provider, […]
Study: Praktiker Romania has a strong emotional tie with its consumers
Praktiker Romania is the first do-it-yourself retailer on top of chain stores, having the highest index of attachment with its consumer, according to “Emotional Branding” study, made by 360insights. The […]
Mediascope: Europeans – exposed to 3 screens and spend more time online
84% of the Europeans are browsing the internet and watch TV in the same time and 59% are online on the mobile phone or tablet while they are watching TV, […]