Tag: study
Study: Praktiker Romania has a strong emotional tie with its consumers
Praktiker Romania is the first do-it-yourself retailer on top of chain stores, having the highest index of attachment with its consumer, according to “Emotional Branding” study, made by 360insights. The […]
Mediascope: Europeans – exposed to 3 screens and spend more time online
84% of the Europeans are browsing the internet and watch TV in the same time and 59% are online on the mobile phone or tablet while they are watching TV, […]
Top automotive brands with the biggest advertising volume in the first five months of 2013
Despite the negative forecasts on market’s evolution, car makers keep promoting their products. mediaTRUST made an analysis and spotted the most visible car brands, from advertising’s point of view, during […]
Gemius study: Mobile devices on the rise, Denmark – biggest share of mobile page views, Slovakia has the highest market growth
Mobile phones and tablets take over the virtual reality, with their internet traffic share growing every year, according to a Gemius study, that also shows that biggest share of mobile […]
The Planner Survey comes up with interesting data at its 8th edition
The Planner Survey 2012-2013, a study initiated and ran by Heather LeFevre, reached to its 8th edition and continues to generate interesting data related to planners’ world and salaries. The […]
Study: Bill Gates and Connect-R, ranked same by Romanian high-school pupils
37% from Romanian high-school pupils consider their father the model to follow, while 34% consider Romanian musician Connect-R on the same level with Bill Gates, the symbol of financial success, […]
mediaTrust analysis: Antena 3 – most frequently quoted media source
mediaTRUST made a top of the most quoted media sources in April, with Antena 3 and Hotnews.ro topping the rankings, while Romania TV also made its way to the first places. […]
Are Romanians in for a sustainable lifestyle? Unilever tried to find out
Unilever, a company that put in center of its activities a sustainable lifestyle, presented the 2 years results for Unilever Plan for a Sustainable Lifestyle, but also the results of […]
BRAT: Over half of Romanians access internet also from another place than home
As the internet usage increased continuously in Romania during the last couple years and became a mainstream channel, its penetration among people aged 14-74 y.o. living in urban areas reached […]
ROADS: Romanian online advertising in 2012 – RON 98.6M
The total reported value of Romanian online advertising market in 2012 is of RON 98.6M, according to a newly released wave of ROADS, a study made by PwC Romania and […]