Tag: study
mediaTrust: European Drinks, Procter&Gamble and Reckitt Benckiser – most active advertisers in Romania in March
European Drinks, Procter&Gamble and Reckitt Benckiser are the advertisers with the biggest visibility in the media, in March, according to mediaTRUST, one of the leading providers of monitoring services. In […]
Studiu Ericsson ConsumerLab: Generation Y and the ideal company
A new study from Ericsson ConsumerLab shows that Millennials think personal communication during work hours is a right not a benefit and they expect to stay connected at work . […]
Okazii.ro: Jewels Romanians are looking for online
Okazii.ro released a study that shows that the most looked for jewels by Romanians are engagement rings, Shamballa bracers and Swarovski necklaces. The conclusions are based on the researches made […]
Product of the Year – less than 5 days to enter the Romanian FMCG competition
The entries in “Product of the Year” competition 2013 edition are still possible for less than 5 days. During this period, FMCG producers can enter their products to try to […]
Marketing Sherpa published 2013 Email Marketing Benchmark Report
MarketingSherpa published recently 2013 Email Marketing Benchmark Report, highlighting the trends for this year in the specialized industry. The new report outlines a series of emerging trends in email marketing. […]
Grayling Pulse: Most organizations use just 10% of communication budgets for CSR
According to Grayling Pulse survey, most organizations (37%) allocate just 10% from their communication budget to CSR communication and 52% think media is interested in covering CSR issues. The research […]
Rogalski Grigoriu PR study: After the horse meat crisis, Romanians bought more chicken
A study made by Rogalski Grigoriu PR – Horse meat crisis face to face with Romanian consumer – shows that the scandal related to horse meat labeled as beef determined […]
Starcom MediaVest Romania: Mothers have more to do in less time
Starcom MediaVest Group continued its infographics series with a new study, Modern Tech Mums. The infographic presents data on the effects modern technologies have over family life and, especially, over […]
Gemius and Evensys to present the results of Leading Brands study during Digital Marketing Forum conference
Gemius and Evensys will present the results of Leading Brands study on March 6th, during Digital Marketing Forum, an event that will take place at Crowne Plaza Hotel in Bucharest. Leading […]
RECMA released Global Report Network Diagnostics; Media Investment (the group) mentioned in the report
RECMA (Research Company Evaluating the Media Agency Industry) released on Monday its Global Report Network Diagnostics, that consists in an aggregation of the qualitative evaluations that cover 46 countries (Croatia and New Zealand newly […]